Fading Traditional Trades and Crafts Libro de Jesvin Yeo

El diseño Fading Traditional Trades and Crafts Libro de Jesvin Yeo es un ganador altamente estimado del prestigioso 2022 A' Design Award de Oro en la categoría de competición Diseño de Medios Impresos.

OroImpresión· 2022

Fading Traditional Trades and Crafts Libro

de Jesvin Yeo

Ganador del A' Design Award de Oro en la Categoría Impresión

659,971

Ganador de Premio Verificado

Verificar Estado del Premio para #140455

Visitar Sitio Ver en A' Design Award Nota de Prensa Insignia del Premio

Colores

El Diseño

Acerca de Fading Traditional Trades and Crafts Libro

El libro utiliza grabado en relieve en 3D para documentar y resaltar los intrincados detalles de las obras meticulosamente elaboradas por artesanos tradicionales de Singapur, desde botes de dragón de papel y joyas indias hasta zapatos con cuentas de Peranakan. Las páginas en color simbolizan el auge y la caída de la artesanía tradicional, a medida que la industria comienza su período de desarrollo (aburrido) hacia su edad dorada (amarillo) y se desvanece gradualmente (blanco). Se adjunta una tiza pastel para que los lectores sombreen las páginas y descubran las artes perdidas de este patrimonio cultural intangible de Singapur, ya que solo los humanos podemos salvaguardarlo, apoyarlo y recuperarlo.

El Reconocimiento

Acerca del A' Design Award de Oro

Fading Traditional Trades and Crafts Libro ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Fading Traditional Trades and Crafts Libro sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Fading Traditional Trades and Crafts Libro crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: What makes this book unique is the use of the 3D embossing technique, not just embossing, to highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from dragon boats to Peranakan beaded shoes. With the pastel chalk, the book encourages reader engagement by colouring pages to discover the lost art of our ancestors, as only we humans can help safeguard, support and bring attention to the significance of this intangible cultural heritage.
Dimensiones y Embalaje: Book Box: 145mm (width) x 305mm (height) x 52mm (thickness)
Book Box Sleeve: 540mm (width) x 220mm (height)
Book: 140mm (width) x 298mm (height) x 40mm (thickness)
Book Sleeve: 530mm (width) x 298mm (height)
Inside pages (accordion fold): 4350mm (width) x 290mm (height)
3 Hard Covers: Inside Cover, Front and Back Covers
Etiquetas: Traditional Artisans, Traditional Crafts, Cultural Artifacts, Intangible Cultural Heritage
Tecnología de Producción: The making of this book explores how to combine traditional book forms with new technologies, make traditional book forms more interesting through unusual structures and visual stimuli, and push the boundaries of book design. The book is of significance to the design field because it not only records the traditional crafts for future designers to explore and contribute to the local craft landscape but also examines book design as a form of vanishing traditional craft.
Desafío de Diseño: The project challenges were facing the covid-19 pandemic and the difficulty of making 3D embossed plates. Production of the book was delayed for 6 months due to the intricateness of the artefacts and further halted for 8 months due to the spread of the coronavirus. The team worked closely with the production houses to ensure things could move forward smoothly, and we are grateful that all challenges were managed well in the end.
Investigación: Given the scarcity of available resources, the approach included analysing oral history data collected by the National Archives of Singapore under the Vanishing Trades project in the 1980s and conducting fieldwork with current and retired artisans to understand the current situation and future substantiate the findings. The aim of the project is to document Singapore lost or vanished traditional crafts so that future generations can learn about them even after they disappear.
Inspiración: Working with traditional artisans, I learned that when our ancestors came to Singapore in the 19th century from Malaya, China and India, they brought their values and livelihoods with them. These livelihoods include various forms of traditional crafts that have largely enriched Singapore cultural heritage. Thus, it is essential to record these crafts, some of which have vanished or will vanish within the next 20 years, and trace their place to the roots of their meaningful beginnings.
Duración del Proyecto: The project started in May 2015 in Singapore and finished production in December 2021. The book is on sale from March 2022.
Flujo de Operación: The colour pages of the book symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull colour) to its golden age (yellow colour) and gradually fades (white colour). The pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore.
Patentes: Copyrights belong to Jesvin Yeo, 2021
Miembros del Equipo: Jesvin Yeo
Alvin Ng.
Créditos de Imagen: All images: Photographer Victor Gui, 2021 and 2022