The 15th Games of Jiangxi Cartel by Qin He and Xinqing Li

The 15th Games of Jiangxi Cartel by Qin He and Xinqing Li is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Diseño de Publicidad Competition Category.

BroncePublicidad· 2021

The 15th Games of Jiangxi Cartel

by Qin He and Xinqing Li

Client: Jiangxi Provincial Games Organizing Committee

A' Design Award de Bronce Winner in Publicidad Category

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The Design

About The 15th Games of Jiangxi Cartel

Los 15.º Juegos de Jiangxi es una serie de carteles creada para un encuentro deportivo provincial celebrado en Jingdezhen, ciudad célebre por su porcelana. Los carteles combinan la cultura cerámica con elementos deportivos. En cada imagen, piezas de cerámica sustituyen a los objetos deportivos originales, generando una atmósfera visual singular. La serie se produjo mediante fotografía y software de edición de imágenes, integrando materiales cerámicos y deportivos en composiciones únicas. Cada cartel mide 700 por 1000 milímetros y se exhibe como publicidad exterior. El diseño vincula la artesanía tradicional con el deporte moderno y promueve la cultura urbana local.

The Recognition

About the A' Design Award de Bronce

The 15th Games of Jiangxi Cartel ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que The 15th Games of Jiangxi Cartel sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. The 15th Games of Jiangxi Cartel satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of posters for the sports meeting held in Jingdezhen, the capital of porcelain. Therefore, the poster design combines ceramic culture with sports elements.
In the poster, ceramics are used to replace the original sports items, which makes the poster design have a good visual mood.
Dimensions & Packaging: 700 mm x 1000 mm
Tags: Poster, Ceramic, Jingdezhen
Production Technology: Using photography and Photoshop software, ceramic and sports materials are spliced and combined.
Design Challenge: The biggest difficulty is to find appropriate ceramic materials to show the artistic conception of the movement.
Research: This series of posters adopts the modern design method, redesigns the traditional Chinese ceramic culture, combines the sports elements, embodies the sports posters with cultural heritage, and can play a role in promoting the urban culture.
Inspiration: As a designer, Jiangxi sports meet has a strong interest in modern design and expression of Chinese traditional culture.

Living in Jingdezhen for many years, we have a deep understanding and feelings for ceramic culture, so we put forward to combine ceramic culture with sports to design posters for the games.

The core of this design is to study the integration of ceramic culture and sports elements to achieve a series of sports theme posters.
Project Duration: The project started in April 2018 in Jingdezhen and finished in May 2018 in Jingdezhen
Operation Flow: These posters are used for outdoor advertisements.
Team Members: Designer: Qin He
Designer: Chao Yang
Illustration: Zhonghao Wu
Illustration: Luxiang Li
Illustration: Xinqing Li
Image Credits: Image #01 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #02 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #03 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #04 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #05 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.