Ecological Journey Gift Box Miel by Pufine Advertising Ltd.Co. is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Diseño de Envases Competition Category.
PlataEnvases· 2020
Ecological Journey Gift Box Miel
Client: Wuhan Little Bee Food Co., Ltd.
A' Design Award de Plata Winner in Envases Category
- 72,191
- Verified Award Winner
- Verify Award Status for #103183
The Design
About Ecological Journey Gift Box Miel
El diseño de la caja de regalo de miel está inspirado en el "viaje ecológico" de Shennongjia con abundantes plantas silvestres y un buen entorno ecológico natural. La protección del medio ambiente ecológico local es el tema creativo del diseño. El diseño adopta el arte tradicional chino cortado en papel y el arte de títeres de sombras para mostrar la ecología natural local y cinco animales protegidos de primera clase raros y en peligro de extinción. En el material de embalaje se utiliza hierba áspera y papel de madera, que representa el concepto de protección de la naturaleza y el medio ambiente. La caja exterior se puede utilizar como una caja de almacenamiento exquisita para su reutilización.
The Recognition
About the A' Design Award de Plata
Ecological Journey Gift Box Miel ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Ecological Journey Gift Box Miel sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Ecological Journey Gift Box Miel es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We use the traditional Chinese folk art form paper-cut to show the local natural ecology of the guardian,the most rare and endangered five first-class protected animals.We hope to sell not only honey,but also the local culture and natural environment.With the development of material civilization,natural resources are being destroyed and traditional folk culture is dying out.We also hope to awaken human beings to protect nature and culture so as to possess the most precious gifts.Highlight the cultural theme of ecological and environmental protection.
- Dimensions & Packaging
- Length:300mm, width:220mm, height:80mm
- Tags
- Gift box, package, honey, nature, shennongjia, paper-cut, animal, culture
- Production Technology
- As for packaging materials,we use a slightly rough texture of the original ring of wood paper,and it is consistent with the original ecological product characteristics, natural environmental characteristics.
- Design Challenge
- Because it is limited edition, the production process of packaging without affecting the quality of the premise, using laser engraving to show the details of packaging, packaging production is a challenge and test.
- Research
- We hope to distinguish from ordinary honey products and use the five most precious first-level protected animals in shennongjia as visual elements to reflect local natural culture and become guardians of local cultural and natural resources.For paper material selection,the paper is looking for the disappearing folk traditional paper-cutting, reflect on the protection of natural ecology and cultural heritage, reflect the product's most natural,ecological,honest cultural characteristics.
- Inspiration
- As the rare honey from the world's best-preserved shennongjia natural ecological reserve, it is inspired by a natural "Ecological Journey". Bees are the "nature guide" of this tour, leading us to appreciate and feel the local culture and natural scenery, highlighting the theme of caring for our homeland.
- Project Duration
- Completed in 2019, participated in the Wuhan International Design Biennial, and won the gold prize of "Hubei Geographical Indication Product Contest"
- Operation Flow
- This packaging design not only reflects the scarcity of products, but also as a local geographical identification products, with a high collection and gift value. Communicate and interact with vivid display. And after enjoying delicious food, the outer box can be used as an exquisite storage box, and the glass jar can store small objects for reuse.
- Team Members
- Designer: xiang shasha
Creative Director: Zhang Yanhui
Customer Service Director: Zhou Xiaoli
illustration: Tong Meng
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