Landscape Caja de regalo by JiaXin Qiu is a highly esteemed winner of the very prestigious 2021 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2021

Landscape Caja de regalo

by JiaXin Qiu

Client: Artaste

A' Design Award de Plata Winner in Envases Category

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Verified Award Winner
Verify Award Status for #110244

View at A' Design Award Press Release Award Badge

Colors

The Design

About Landscape Caja de regalo

Landscape es una caja de regalo diseñada para los tradicionales pasteles de luna chinos. El envase representa una escena de olas, montañas y la luna, con un conejo de la mitología china corriendo por el mar. Las montañas emplean el color tradicional chino Danxia. La escena tridimensional se construye a partir de láminas planas de papel, y cada lámina se coloca a una distancia equidistante de delante hacia atrás. El papel se imprime y luego se graba en detalle mediante láser. Los cajones de la base albergan los pasteles de luna, y otros cajones situados dentro de la escena contienen cuchillos y tenedores. El uso del papel mantiene bajos los costes de producción.

The Recognition

About the A' Design Award de Plata

Landscape Caja de regalo ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Landscape Caja de regalo sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Landscape Caja de regalo es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The elements of waves, Chinese mountains and the moon to make up a spectacular picture. The color of the mountain comes from the traditional Chinese color "Danxia". The rabbit running in the sea comes from Chinese mythology. This design is used for Chinese traditional food moon cakes.
Dimensions & Packaging: Width175mm depth175mm height275mm
Tags: Chinese, paper cut, 3D, Installation art
Production Technology: The 3D scene is divided into 2D slices, and each slice is arranged at the same distance from near to far to form a unique visual effect. The material used is just paper. The paper is printed into a picture, and the details of the pattern are engraved by laser.
Design Challenge: This gift box hopes to show good visual effects on the front, left and right sides and above. So in the end, the scene presented by the gift box has no boundaries. Tried in resin, glass and other materials, but finally only used paper.
Research: Studied Chinese traditional colors and found that during the Ming Dynasty, many painters in southern China began to make western style paintings for western merchants. The colors used in these paintings are brighter and softer. This is a very special era in which Chinese and Western cultures blend. So red is used as the mountains color , while the traditional Chinese mountains were mostly green or gray.
Inspiration: In 2020, people have just experienced an epidemic disaster. This package is designed with some brighter colors. Soft lines and spectacular scenery can be relaxing. The use of paper can reduce manufacturing costs, and lower final product prices will allow more people to choose this wonderful gift. Using 2D to show 3D effect has been a success.
Project Duration: The project completed in Shanghai in July 2020
Operation Flow: There are drawers at the bottom of the gift box to hold moon cakes. And in the three-dimensional scene, there are drawers to put knives and forks.