Cascahuin Botella de Tequila by Humberto Garcia is a highly esteemed winner of the very prestigious 2021 A' Design Award de Plata in Diseño de Envases Competition Category.
PlataEnvases· 2021
Cascahuin Botella de Tequila
Client: Tequila Cascahuín
A' Design Award de Plata Winner in Envases Category
- 15,294
- Verified Award Winner
- Verify Award Status for #110322
The Design
About Cascahuin Botella de Tequila
Cascahuin es una botella diseñada para tequila. La boca, el anillo y el cuello de la botella fueron modificados para que el sistema de sellado funcione con un tapón de corcho. El ícono de la marca se aplica en alto relieve sobre el cuello, lo que otorga al envase un sello característico. El envase de vidrio se produce mediante moldeo por soplado, con vidrio sodo-cálcico como material base. El tapón está elaborado con granos de corcho natural seleccionados, entintados con pigmentos vegetales de grado alimenticio. La botella mide 70 por 70 por 260 milímetros. El diseño se inspira en la artesanía prehispánica, los materiales y la lectura de las estrellas.
The Recognition
About the A' Design Award de Plata
Cascahuin Botella de Tequila ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Cascahuin Botella de Tequila sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Cascahuin Botella de Tequila es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
- Dimensions & Packaging
- the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm - Tags
- design, product design, graphic design, art direction, tequila, bottle, visual design
- Production Technology
- The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments. - Design Challenge
- One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
- Research
- The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.
To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.
The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.
Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time. - Inspiration
- The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
- Project Duration
- The project started in April 2020 in Mexico and finished in September 2020 in Mexico
- Team Members
- Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez - Image Credits
- All photos: Irving Jimenez & Humberto Vanhuten
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
