Selfie Konditori Bar de postres by Alex Kovachev

Selfie Konditori Bar de postres by Alex Kovachev is a highly esteemed winner of the very prestigious 2021 A' Design Award de Hierro in Diseño de Espacios Interiores y Exposiciones Competition Category.

HierroInterior· 2021

Selfie Konditori Bar de postres

by Alex Kovachev

Client: Idea International

A' Design Award de Hierro Winner in Interior Category

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Colors

The Design

About Selfie Konditori Bar de postres

Selfie Konditori es un bar de postres en Tromsø, Noruega, con una superficie total de 130 metros cuadrados. El interior se diseñó para crear un espacio luminoso y cálido durante los largos y oscuros días y noches del norte. El mármol, el latón y los espejos en tonos dorados se combinan con texturas naturales y una abundante vegetación, de la que la ciudad carece debido a su clima riguroso. Los elementos espejados y el mobiliario brillante hecho a medida reflejan el tema de la introspección y la alegría que sugiere el nombre del local. Los elementos llenos de color se han configurado para adaptarse a los comensales y facilitar la toma de fotografías.

The Recognition

About the A' Design Award de Hierro

Selfie Konditori Bar de postres ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Selfie Konditori Bar de postres sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Selfie Konditori Bar de postres es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This eatery in Tromso, Norway was to create a small oasis of brightness in the sometimes long and dreary northern days and nights. As an added requirement the client asked that we make the space into-photogenic a new, but often occurring request nowadays.
Dimensions & Packaging: The total area of the space is 130 square meters.
Tags: dessert bar, energising experience, floral ornaments, brass details, bespoke furniture
Production Technology: The materials such as brass, mirrored fixtures and glossy bespoke furniture used in the interior are reflecting the idea of "the perfect selfie" sticking to the theme of self-reflection and joy.
Design Challenge: The name of the venue "Selfie" was already chosen when we got assigned to work on the interior thus the team needed to find a way not only to give guests a beautiful set when someone is taking their picture but also to facilitate the taking of selfies as much as possible.
Research: We approached the design with a concept to create a decor with bright, warm tones using marble, brass, and gold-toned mirrors as well as natural and warm textures and a lot of greenery, something which the city lacks due to the harsh climate.
Inspiration: The primary inspiration for space came from the already chosen name "Selfie" which proposed a joyful and fun look at the dessert bar concept, creating a fun and bubbly interior, curated by reflections, color, and brass finishings.
Project Duration: The project started in January 2019 and was finished in September 2019 in Tromso, Norway.
Operation Flow: The colorful features in the space are molded to fit the user's needs in order to create an energizing experience.
Team Members: Creative Director: Alex Kovachev
Designer: Gergana Panteva
Image Credits: Image #1: Photographer TJA Studio
Image #2: Photographer TJA Studio
Image #3: Photographer TJA Studio
Image #4: Photographer TJA Studio
Image #5: Photographer TJA Studio