Public Health Beyond Borders Programa de Identidad Visual by Yoske Mitsui

Public Health Beyond Borders Programa de Identidad Visual by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 A' Design Award de Hierro in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

HierroGráfico· 2021

Public Health Beyond Borders Programa de Identidad Visual

by Yoske Mitsui

Client: Yoske Mitsui

A' Design Award de Hierro Winner in Gráfico Category

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Colors

The Design

About Public Health Beyond Borders Programa de Identidad Visual

Public Health Beyond Borders es un programa de identidad visual creado para un grupo de estudiantes y profesores que atiende las necesidades sanitarias de las comunidades asociadas. El símbolo emplea cinco colores. El verde y el azul reflejan una visión global, mientras que el rojo, el amarillo y el negro remiten al origen del capítulo fundador en la Universidad de Maryland. Un círculo en el centro representa la unidad y la colaboración. El logotipo tipográfico se ajusta a las tipografías principales de la universidad. El logotipo es simple, escalable y modular, y funciona a una sola tinta y en múltiples tamaños, tanto en medios impresos como digitales.

The Recognition

About the A' Design Award de Hierro

Public Health Beyond Borders Programa de Identidad Visual ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Public Health Beyond Borders Programa de Identidad Visual sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Public Health Beyond Borders Programa de Identidad Visual es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.