Full Moon Anuncio para Redes Sociales by Fabiano Dalmacio

Full Moon Anuncio para Redes Sociales by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 A' Design Award de Plata in Diseño de Publicidad Competition Category.

PlataPublicidad· 2021

Full Moon Anuncio para Redes Sociales

by Fabiano Dalmacio

Client: Rothco, part of Accenture Interactive

A' Design Award de Plata Winner in Publicidad Category

33,432
Verified Award Winner
Verify Award Status for #122999

View at A' Design Award Press Release Award Badge

Colors

The Design

About Full Moon Anuncio para Redes Sociales

Full Moon es un anuncio para redes sociales creado para Guinness. La pieza visual se publicó en las secciones de noticias e historias de Facebook e Instagram durante la noche de Halloween de 2020, cuando pudo verse en todo el mundo una inusual luna azul. La imagen se produjo mediante retoque y manipulación fotográfica en Adobe Photoshop. Se combinaron en capas referencias lunares de alta resolución, imágenes de marca y texturas de cerveza para conformar una sola composición. La intención era sumarse a una conversación global mediante un vínculo sencillo entre la luna y un vaso de cerveza.

The Recognition

About the A' Design Award de Plata

Full Moon Anuncio para Redes Sociales ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Full Moon Anuncio para Redes Sociales sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Full Moon Anuncio para Redes Sociales es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Dimensions & Packaging: Facebook & Instagram feed/stories.
Tags: beer, Guinness, halloween, moon, Ireland
Production Technology: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Design Challenge: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Research: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Inspiration: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Project Duration: The project was developed in October 2020 in Dublin, Ireland.
Operation Flow: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Team Members: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire