Plata Envases · 2021
Bel Gusto Envase para Pasta
- A' Design Award de Plata 2021 in Envases
- CLIENT: Sot F&d
- Estimated Number of Design Views: 29,305
- Verification code 1D7187216E · Verify this award
Colors
About Bel Gusto Envase para Pasta
Bel Gusto es un diseño de packaging para una línea de pasta fresca elaborada con trigo duro. El envase está concebido como un paquete postal enviado desde Italia: se emplean sellos de correos, matasellos, ilustraciones dibujadas a mano de lugares históricos italianos y una imitación de papel kraft. Una ventana transparente permite al comprador ver la pasta dentro de la caja antes de adquirirla. Franjas de color con la misma saturación y luminosidad diferencian los distintos formatos de pasta de la línea. Los envases están impresos sobre film PET con barniz selectivo.
About the A' Design Award de Plata
Bel Gusto Envase para Pasta ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Bel Gusto Envase para Pasta sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Bel Gusto Envase para Pasta es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Press Kit
- Unique Properties
- Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
- Dimensions & Packaging
- Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm - Tags
- packaging, pasta, Italy, food
- Production Technology
- PET film. Сolor CMYK, PANTONE. Selective varnish
- Design Challenge
- Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
- Research
- The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value. - Inspiration
- The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
- Project Duration
- Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020 - Operation Flow
- To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.
