Better for All Caja de regalo by ShenZhen XiShang Boutique Packing Co., Ltd

Better for All Caja de regalo by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2022

Better for All Caja de regalo

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Better for All Caja de regalo

Better for All es una caja de regalo diseñada para el Año Nuevo Chino. El embalaje exterior es principalmente rojo, para evocar el ambiente festivo de la celebración. La caja se abre de una manera que recuerda a una tradicional puerta doble china. Una vez desplegada, se revela una ilustración de buen augurio que combina leones danzantes, hadas voladoras y farolillos. Un imán con forma de león danzante decora y mantiene cerrada la caja, y posteriormente puede utilizarse como imán de nevera. En el interior se disponen sobres rojos, coplas de año nuevo y un calendario, todos ellos con los mismos elementos ilustrativos. Se emplean papel y tintas ecológicos.

The Recognition

About the A' Design Award de Bronce

Better for All Caja de regalo ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Better for All Caja de regalo sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Better for All Caja de regalo satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This gift box packaging is specially designed for the Chinese New Year. Its outer packaging is mainly red, aiming to echo the festive and jolly air of New Year. The way it opens simulates the structure of a traditional Chinese double door. After unfolding, an illustration with a meaning of auspiciousness integrating the New Year elements of dancing lions, flying fairies and lanterns will come into sight.
Dimensions & Packaging: 280 x 295 x 108mm
Production Technology: It uses eco-friendly paper and ink, conforming to the maxim of sustainability.
Design Challenge: According to legend, the lion dance originated from the Tang Dynasty, when Emperor Xuanzong of Tang saw lion dance in front of his palace in a dream, so he woke up and ordered his attendants to make up a dance to entertain the guests in imitation of the movements of the auspicious beasts. Over time, the lion dance became a Chinese folk tradition. At festivals, people expel the evils by gods or auspicious beasts to prey for peaceful and harmonious lives.
Inspiration: It was inspired by dancing lions, a folk tradition of dancing art as well as a traditional custom of New Year in Canton, China, which means to expel evil influences and invoke blessings. The illustration of this packaging combines the modern artistic expression and multiple New Year elements, including lion dance and lanterns, which aims to interpret the integration of traditional culture and modern elements.
Project Duration: Started in Shenzhen, China in October 2020, this project was finished in Shenzhen, China in October 2020 and was manufactured in Shenzhen, China in November 2020.
Operation Flow: The dancing lion-shaped magnetic sticker, in addition to decorating the gift box and using it for fixing the box, can be used as a refrigerator sticker after removal. When the user unfolds the gift box, a Chinese style illustration is displayed, signifying the joy of opening the door, which is a common auspicious phrase for Chinese New Year. The gift box includes red packets, couplets and a calendar inside, all with uniform illustration elements.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu