Holzwolf El Reloj by Hernani Ruhland Tralli

Holzwolf El Reloj by Hernani Ruhland Tralli is a highly esteemed winner of the very prestigious 2022 A' Design Award de Hierro in Diseño de Edición Limitada Competition Category.

HierroEdición Limitada· 2022

Holzwolf El Reloj

by Hernani Ruhland Tralli

Client: Holzwolf

A' Design Award de Hierro Winner in Edición Limitada Category

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Verified Award Winner

Verify Award Status for #134709

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Colors

The Design

About Holzwolf El Reloj

Holzwolf es un reloj de pulsera para hombre elaborado con madera natural procedente de silvicultura sostenible y materiales reciclados como el acero. Su diferencial es la visual basada en los paisajes de Europa mostrando su esencia, agresividad y elegancia. El semicírculo azul acero de la esfera refleja los hermosos y profundos lagos europeos rodeados de elegantes pinos. Proyecto desarrollado exclusivamente para personas que gustan de estar en constante contacto con la naturaleza. Este concepto pretende inspirar una nueva generación de productos artesanales tradicionales y de diseño ecológicamente sostenible.

The Recognition

About the A' Design Award de Hierro

Holzwolf El Reloj ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Holzwolf El Reloj sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Holzwolf El Reloj es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Holzwolf is a men's wristwatch made of natural wood from sustainable forestry and organic farming. Its singulatity is a look based on European landscapes and its two types of optional wristbands. The steel blue semicircle of the face reflects by the beautiful and deep European lakes surrounded by stylish pine trees.
Dimensions & Packaging: (Product properties when it is physical): Width: 45 mm x Thickness: 10 mm
Casing Material: 100% made of organic natural wood. 100% recycled stainless steel.
Hands: Brushed steel.
Knurled Crown and buttons: Aluminum.
Analog display.
Watch dial: half wood, half steel blue, pine trees in black steel.
Natural wood or synthetic leather strap.
Sapphire coated mineral glass.
Quartz movement.
Resistant against water splashes.
Tags: watch, wristwatch, holzwolf, time, clock, wood, nature, wolf
Production Technology: The design of this project was created with Adobe Photoshop and Adobe Illustrator software.
Design Challenge: The challenge of this project was to leave the natural elements of the product in balance and symmetry to guarantee this Look won't nee too heavy or too complex.
Research: The research was based on the types of wooden wristwatches for men already on the market and focused on creating a look reminiscent of the natural regions of Europe. The Holzwolf brand was created exclusively for this project. Studies were done with different textures and various types of wood, as well as distinct types of leather and metals according to adequate colors. The direct interaction of this product and it's materials. Their impact to our environment was also researched.
Inspiration: The handcrafted work with wood and the landscapes of Europe were the great inspiration to create a wooden wristwatch concept with a different look, adding the essence, aggressiveness and elegance of the European forest to the project.
Project Duration: This project concept started in April 2021 and ended in June in Gifhorn, Germany.
Operation Flow: The Holzwolf wooden Watch is intended for those who like to be in constant contact with nature. The user has the option of changing the watch straps in the sporty version in synthetic leather or the more casual version in wood in two colors and brushed steel.
Image Credits: Image #4: Original Photo by Good Faces on Unsplash, January 27/2021, Photo Editing: Hernani Ruhland Tralli.