Temptress Moon Vídeo musical by Fong Lok Kee Rocky

Temptress Moon Vídeo musical by Fong Lok Kee Rocky is a highly esteemed winner of the very prestigious 2022 A' Design Award de Hierro in Diseño de Cine, Vídeo y Animación Competition Category.

HierroCine· 2022

Temptress Moon Vídeo musical

by Fong Lok Kee Rocky

Client: Pandora band

A' Design Award de Hierro Winner in Cine Category

17,750
Verified Award Winner
Verify Award Status for #139505

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Colors

The Design

About Temptress Moon Vídeo musical

Temptress Moon es un vídeo musical animado creado para una canción que habla sobre cómo reaccionan las personas en tiempos difíciles. El vídeo muestra un mundo sumido en el caos, donde personas de distintas formas se conectan, bailan y ganan fuerza juntas. Las texturas crudas y audaces expresan la dureza de esa etapa, mientras que los colores intensos y luminosos transmiten una energía positiva. La animación se produjo con Adobe After Effects y Photoshop. Se emplearon capas tridimensionales y un plugin para crear una sensación de espacio. El vídeo se reproduce a 25 fotogramas por segundo en un formato de 1920 por 1080. El objetivo es animar a los espectadores y favorecer el equilibrio en la vida.

The Recognition

About the A' Design Award de Hierro

Temptress Moon Vídeo musical ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Temptress Moon Vídeo musical sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Temptress Moon Vídeo musical es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The music video is for delivering the message of the song, which is about how people react when facing difficult time.
When the world is in turbulent chaos, people of different shapes connect each other to gain power and joyfulness. And hence, people are rejuvenated and gain back strength to fight against difficulties and enjoy themselves in the harsh time. To get a balance in life.
Dimensions & Packaging: 25 fps, 1920 x 1080 dpi
Tags: illustration, animation, joyfulness, chaos, catastrophe
Production Technology: Adobe After Effects
Photoshop
Design Challenge: In the music video, raw and bold textures were used to get the feeling of harsh time. Positive energy represented by strong and bright color. People of different shapes danced and connected.
Research: The animation was created by Aftereffects. 3D layers and the plugin "Trapcode" in Aftereffects were used to give more sense of space. It is quite a challenge to do similar effects without using 3D softwares.
Inspiration: The video was inspired by the depressing situation of our world faced throughout these years. In the face of such daunting atmosphere, for example the Covid-19 pandemic, the climate emergency, the struggle between political stands, humanitarian crises, people are tired and felt dejected.
Uplifting animation may help sending out positive energy to the audience.
Project Duration: The project started in Feb 2022 and finished in March 2022.
The video launched on youtube and TV stations on 14 March 2022.
Operation Flow: The video was made in uplifting tone and hence aimed to rejuvenate people who facing difficult times. People could get the positive vibe when watching the video.
Team Members: Rocky Fong
Image Credits: Song by Pandora
Composed by Anakin Foo
Arranged by Pandora