Stadium SC Freiburg El Sistema De Orientación by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 A' Design Award de Hierro in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.
HierroGráfico· 2022
Stadium SC Freiburg El Sistema De Orientación
Client: Teamgeissert
A' Design Award de Hierro Winner in Gráfico Category
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- Verified Award Winner
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The Design
About Stadium SC Freiburg El Sistema De Orientación
El objetivo era crear un sistema con identidad propia y originalidad que vaya más allá. La estructura del nuevo estadio del SC Freiburg consta de una forma básica ortogonal y un techo ortogonal. Se debe apoyar el principio rector del diseño arquitectónico de crear una estructura que forme identidad. Por lo tanto, el nuevo sistema de localización y orientación se presenta con un lenguaje formal claro. Recibe e informa a los visitantes y aficionados que ya se encuentran en la zona exterior (aparcamiento, parada de autobús, tranvía), los conduce a las entradas y en el estadio a través del paseo marítimo hasta los asientos.
The Recognition
About the A' Design Award de Hierro
Stadium SC Freiburg El Sistema De Orientación ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Stadium SC Freiburg El Sistema De Orientación sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Stadium SC Freiburg El Sistema De Orientación es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats. - Dimensions & Packaging
- Various dimensions according to the neccessities on-site
- Tags
- wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
- Production Technology
- colored alupanels with colored foil
- Research
- All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated. - Inspiration
- The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
- Project Duration
- The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
- Operation Flow
- the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
- Team Members
- Thomas Geissert
- Image Credits
- TEAMGEISSERT
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