Plata Envases · 2022
Shadlee Envasado de Zumos
- A' Design Award de Plata 2022 in Envases
- CLIENT: SHADLEE Co., Ltd.
- Estimated Number of Design Views: 29,845
- Verification code 57E3894928 · Verify this award
Colors
About Shadlee Envasado de Zumos
Shadlee es una serie de envases para zumos creada para ocho sabores de frutas, entre ellos piña, mango y guinda. Cada cartón mide 45 mm de ancho, 45 mm de profundidad y 130 mm de alto. Los gráficos están dibujados a mano en un estilo cubista, y posteriormente escaneados y finalizados en el ordenador. Se emplean colores planos, ya que el método de impresión en flexografía no permite degradados. Cada envase muestra un rostro fantástico con detalles como hojas, frutas, instrumentos musicales o artículos deportivos. El color de cada envase guarda relación con su sabor.
About the A' Design Award de Plata
Shadlee Envasado de Zumos ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Shadlee Envasado de Zumos sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Shadlee Envasado de Zumos es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Press Kit
- Unique Properties
- Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
- Dimensions & Packaging
- Width 45 mm x Depth 45 mm x Height 130 mm
- Tags
- Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
- Production Technology
- All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times. - Design Challenge
- There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important. - Research
- Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors. - Inspiration
- The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style. - Project Duration
- May - Jun 2020, Tehran, Iran
- Operation Flow
- Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors. - Patents
- Copyrights belong to Shadlee Juice Makers
- Image Credits
- All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.
