Buddy Workwear Identidad de marca by Pilotfisch GmbH and Co. KG

Buddy Workwear Identidad de marca by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 A' Design Award de Plata in Diseño de Publicidad Competition Category.

PlataPublicidad· 2022

Buddy Workwear Identidad de marca

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

A' Design Award de Plata Winner in Publicidad Category

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Verified Award Winner
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Colors

The Design

About Buddy Workwear Identidad de marca

Buddy Workwear es una identidad de marca creada para un fabricante de ropa de trabajo en Alemania. El nombre Buddy constituye el núcleo de la identidad y proviene del antiguo nombre de la empresa. El azul oscuro funciona como color principal y hace que los productos y las fotografías destaquen, mientras que el azul claro se emplea como color de acento y realce. Ambos colores se complementan entre sí como si fueran compañeros. Una tipografía clara y un lenguaje sencillo refuerzan la actitud directa de la marca. La identidad se aplica a folletos impresos, un sitio web, un vídeo y una campaña en redes sociales.

The Recognition

About the A' Design Award de Plata

Buddy Workwear Identidad de marca ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Buddy Workwear Identidad de marca sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Buddy Workwear Identidad de marca es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster