El diseño The Aodh El Envase Del Whisky Irlandés de Tiago Russo es un ganador altamente estimado del prestigioso 2022 A' Design Award de Bronce en la categoría de competición Diseño de Edición Limitada.
BronceEdición Limitada· 2022
The Aodh El Envase Del Whisky Irlandés
de Tiago Russo
Cliente: The Craft Irish Whiskey Co.
Ganador del A' Design Award de Bronce en la Categoría Edición Limitada
Ganador de Premio Verificado
Verificar Estado del Premio para #140162El Diseño
Acerca de The Aodh El Envase Del Whisky Irlandés
Los Aodh habitan un mundo de oscuridad y glamour, donde las luces son bajas y las pasiones se disparan. Basándose en este misticismo, habla de un tiempo después del anochecer, su forma es una hélice fascinante que hechiza y encanta. El soporte de Aodh ilumina la botella desde atrás, y el borde LED opalino envía rayos dorados que giran a través del whisky antes de bailar en la superficie espejada del marco. Aprovechando la interacción del día y la noche, las superficies curvas doradas pulidas reflejan la luz, mientras que los detalles texturizados y moleteados la absorben, generando un brillo que coloca a The Aodh firmemente en el centro de atención.
El Reconocimiento
Acerca del A' Design Award de Bronce
The Aodh El Envase Del Whisky Irlandés ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que The Aodh El Envase Del Whisky Irlandés sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. The Aodh El Envase Del Whisky Irlandés satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.
Detrás del Diseño
Kit de Prensa
Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.
- Propiedades Únicas
- A whiskey of near-mythical rarity, The Aodh is an ultra-rare, limited release of just 88 bottles that bring together taste, immersion, technology, and a bottle of futuristic brilliance. A dance of cask, time and skill to craft a whiskey of daring character, presented in a bottle that draws on technological innovation to elevate and astound.
Personal and meaningful, The Aodh's bottle is held in an innovative electronic exo-display unit - the ultimate vessel of desirability and mythology. - Dimensiones y Embalaje
- Exo-Display: 230W x 200D x 300H
Bottle and Exo-Display share a similar concept: organic shaping with gold/amethyst detailing. Whilst the bottle received a delicate golden band with incrusted amethyst stones, culminating in a pocketed brass and obsidian closure, the display unit has the main structure with grooved and knurled golden details, where the arms receive the amethyst finished detailing. Mirror and LED in the main frame add further depth and sensorial richness to the entire experience. - Etiquetas
- Whiskey, Whisky, Luxury, Packaging, Display, Bottle, Design, Collection, Product
- Tecnología de Producción
- Presented in a dizzying spiral of gold, precious stones and glass, but with an innovative technological design that elevates it beyond the everyday, The Aodh is desired by all who look at it. The Exo-skeleton display is based on a winged chassis that locks the bottle in place, opened by a subtle touch sensor on the brass base and self-illuminated by several halo LED profiles and mirrored surfaces, coming together in a fluid graceful series of movements.
- Desafío de Diseño
- The grand conceptual challenge within the creation of The Aodh was truly the augmented immersion through an automated display unit, something that has never been done for this range of products or spirits, and in such a delicate jewellery-like scale. All the mechanisms had to be able to operate heavy solid metal clasps with a delicate flow and minimalist sizing, giving The Aodh its luxurious, delicate appeal and feel, elevating the product as an object of desire.
- Investigación
- The R&D stages for The Aodh consisted in a combination of efforts in developing, at the same time, an iconic and appealing vessel that would generate the connection with the mythological premise, and at the same time an ultra-futuristic and innovative display, challenging the boundaries of mere packaging and into creating a display unit capable of a fully immersive interaction and storytelling with minimal contact, making the user a viewer into this unique theatre of taste, colour and luxury.
- Inspiración
- Derived from the Old Irish for fire, Aodh is the legendary god of the underworld and eldest son of Lir, also holding a place in Irish mythology as a captivating seducer. With the whiskey's rarity adding its own mythological character, The Aodh draws on these legends to tell its story.
Just like its namesake, The Aodh demands attention and adulation. Yet this ultra-rare whiskey is destined only ever to be owned by a rare few, with just 88 bottles released of this ultra-rare Irish single malt. - Duración del Proyecto
- Designed around July 2021, the Aodh was under technical development for around 6 months in order to perfect the entire touch sensor system and electronic arms movement. Only after it was fully perfected, the 88 units have been under finishing touches and handmade detailing in order to bring the ultimate design to life this Spring 2022, with each unit being handcrafted and finished throughout 2022.
- Flujo de Operación
- The usage of The Aodh as a statement product is based on a fully immersive and performative experience. A touch sensor is the only direct interaction from the user, as it will then turn the LED rings on, and gradually open the clasps electronically, unleashing the exquisite luxurious vessel held inside.
The obsidian closure also contains a hidden compartment inside, where the user can store a small gift/piece of jewellery, giving a more personal and intimate touch to the entire experience. - Miembros del Equipo
- Tiago Russo
Katia Martins
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