Vivo X80 Campaña de publicidad exterior by Output

Vivo X80 Campaña de publicidad exterior by Output is a highly esteemed winner of the very prestigious 2023 A' Design Award de Plata in Diseño de Publicidad Competition Category.

PlataPublicidad· 2023

Vivo X80 Campaña de publicidad exterior

by Output

Client: Output

A' Design Award de Plata Winner in Publicidad Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Vivo X80 Campaña de publicidad exterior

Vivo X80 es una campaña de publicidad exterior creada para promocionar una serie de teléfonos inteligentes. En lugar de una pantalla 3D sin gafas colocada en lo alto de un edificio, la campaña utiliza una pantalla gigante de suelo instalada directamente sobre el terreno, de modo que los espectadores pueden verla desde muy cerca. El contenido se organiza en siete actos y se exhibió en Shenzhen y Xian. Dos radares y tecnología de captura del cuerpo humano rastrean la posición y el movimiento del público, de manera que las imágenes reaccionan a los espectadores. Para la proyección se emplea tecnología de proyección láser.

The Recognition

About the A' Design Award de Plata

Vivo X80 Campaña de publicidad exterior ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Vivo X80 Campaña de publicidad exterior sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Vivo X80 Campaña de publicidad exterior es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan