Qinshihuang Cpa Envasado de cerveza by China Resources Snow Breweries Ltd.

Qinshihuang Cpa Envasado de cerveza by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2023

Qinshihuang Cpa Envasado de cerveza

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award de Bronce Winner in Envases Category

16,255
Verified Award Winner
Verify Award Status for #144566

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinshihuang Cpa Envasado de cerveza

Qinshihuang CPA es un diseño de envase para una cerveza artesanal de la categoría China Pale Ale. La forma de la botella y su cuello emplean elementos característicos de la dinastía Qin, y su silueta evoca una copa de jade con motivos de nubes de los períodos Qin y Han. Una banderola alrededor del cuello de la botella señala el producto como pionero del estilo China Pale Ale. Un carácter central en escritura de sello, la tipografía unificada de la dinastía Qin, aporta un aspecto tradicional y clásico. El diseño se materializa en una botella de vidrio de 315 ml y una lata de aluminio de 550 ml.

The Recognition

About the A' Design Award de Bronce

Qinshihuang Cpa Envasado de cerveza ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Qinshihuang Cpa Envasado de cerveza sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Qinshihuang Cpa Envasado de cerveza satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimensions & Packaging: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tags: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Production Technology: aluminium can, glass bottle
Design Challenge: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Research: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiration: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Project Duration: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Operation Flow: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao