It Is In Your Genes Identidad Dinámica by Bianka Foldi and Robert Valoczi

It Is In Your Genes Identidad Dinámica by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

BronceGráfico· 2023

It Is In Your Genes Identidad Dinámica

by Bianka Foldi and Robert Valoczi

Client: Genecontact

A' Design Award de Bronce Winner in Gráfico Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About It Is In Your Genes Identidad Dinámica

Esta identidad de marca se creó para un servicio de genotipado, mediante el cual se puede detectar la predisposición a posibles enfermedades genéticas. Al igual que la estructura del ADN, el concepto de diseño también se basó en un sistema de códigos, concretamente códigos Morse especialmente diseñados que representan las letras del alfabeto. Cualquier palabra se puede visualizar de esta manera, convirtiendo un logotipo estático en una identidad dinámica. El logotipo, que es el nombre del Cliente escrito mediante códigos, toma la forma de estructura de doble hélice del ADN. Es así como el negocio del Cliente se refleja tanto conceptual como visualmente en la identidad.

The Recognition

About the A' Design Award de Bronce

It Is In Your Genes Identidad Dinámica ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que It Is In Your Genes Identidad Dinámica sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. It Is In Your Genes Identidad Dinámica satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon