Plata Envases · 2023
Nikasi Envasado de botella de cerveza
by Tiger Pan
- A' Design Award de Plata 2023 in Envases
- CLIENT: Tsingtao Brewery Co., Ltd.
- Estimated Number of Design Views: 32,743
- Verification code 9F1A30B1EB · Verify this award
Colors
About Nikasi Envasado de botella de cerveza
Nikasi es un diseño de packaging para una cerveza blanca de alta gama. El cuello de la botella está tallado en tres dimensiones y presenta una figura geométrica en relieve de Ninkasi, descrita en el mito como la primera diosa de la elaboración de cerveza. El cuerpo de la botella está parcialmente esmerilado, y la etiqueta en relieve adopta una forma que evoca el vestido de la diosa. En lugar de depender únicamente de una etiqueta impresa, la forma esculpida del vidrio otorga a la cerveza su identidad. La botella mide 63 mm de ancho, 63 mm de profundidad y 225 mm de altura. Las pruebas repetidas y el modelado tridimensional hicieron posible la producción en serie.
About the A' Design Award de Plata
Nikasi Envasado de botella de cerveza ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Nikasi Envasado de botella de cerveza sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Nikasi Envasado de botella de cerveza es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Press Kit
- Unique Properties
- The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
- Dimensions & Packaging
- Width 63mm x Depth 63mm x Height 225mm
- Tags
- beer, Sumerian civilization, white beer, package, Tiger Pan
- Production Technology
- The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
- Design Challenge
- As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
- Research
- As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
- Inspiration
- The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
- Project Duration
- 2021 September to 2022 August
- Operation Flow
- The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
- Patents
- Tiger Pan
- Image Credits
- Tiger Pan
