Nverhong Guihualinzang El Envase De Bebidas Alcohólicas by Wen Liu

Nverhong Guihualinzang El Envase De Bebidas Alcohólicas by Wen Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2023

Nverhong Guihualinzang El Envase De Bebidas Alcohólicas

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award de Plata Winner in Envases Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nverhong Guihualinzang El Envase De Bebidas Alcohólicas

Shaoxing Nverhong Winery Co., Ltd. tiene una larga historia. Fundada en 1919, es representante de Huangjiu. Está ubicado en Shangyu Dongguan, ciudad de Shaoxing, provincia de Zhejiang. Es una de las empresas centrales de la industria Huangjiu en China y la unidad vicepresidenta de la sucursal de la Asociación de la Industria del Alcohol de China. Nuerhong Huangjiu se elabora con el mejor arroz glutinoso blanco, con un color claro y transparente, suave pero rico. sabor y aroma fuerte y duradero.

The Recognition

About the A' Design Award de Plata

Nverhong Guihualinzang El Envase De Bebidas Alcohólicas ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Nverhong Guihualinzang El Envase De Bebidas Alcohólicas sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Nverhong Guihualinzang El Envase De Bebidas Alcohólicas es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang