Burning Life Cartel de bien público by Yusheng Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award de Hierro in Diseño Social Competition Category.
HierroSocial· 2023
Burning Life Cartel de bien público
by Yusheng Wang
Client: Shandong University
A' Design Award de Hierro Winner in Social Category
Verified Award Winner
Verify Award Status for #145003The Design
About Burning Life Cartel de bien público
Burning Life es una serie de carteles de bien público sobre la protección del medio ambiente ecológico. Los carteles muestran osos polares y pingüinos sobre un papel que arde y se convierte en cenizas. La imagen alude al calentamiento global, que reduce lentamente el espacio vital de estos animales. El mensaje es que la pérdida de dichos animales podría ir seguida de graves riesgos para las personas. Los gráficos principales se realizaron fotografiando materiales de ceniza elaborados por el propio autor, que luego se compusieron con un software de edición de imágenes. Cada cartel está impreso con tecnología de alta calidad y muestra una ilustración detallada.
The Recognition
About the A' Design Award de Hierro
Burning Life Cartel de bien público ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Burning Life Cartel de bien público sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Burning Life Cartel de bien público es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The theme of this series of works is to protect the ecological environment. Under the trend of global warming, the living space of polar bears, penguins and other animals is gradually reduced, just like burning paper, which will become ashes in a blink of an eye. When penguins, polar bears and other animals disappear, it will be human's turn. In this way, the works hope to arouse the public's awareness of environmental protection.
- Dimensions & Packaging
- Technical characteristics: printed illustration: 800mm (H) x 800mm (W) (paper size), data size: 1800mm (H) x 800mm (W), 300dpi, cmyk
- Tags
- Protection, marine life, responsibility, environmental protection, survival and sustainable development
- Production Technology
- The series posters were shot by self-made ash materials, and finally completed by Photoshop. It is made with high level printing and manufacturing technology, presenting exquisite illustration details.
- Design Challenge
- The hardest part of the city burns paper to make main graphics
- Research
- The theme of this series of works is to protect the ecological environment. Under the trend of global warming, the living space of polar bears, penguins and other animals is gradually reduced, just like burning paper, which will become ashes in a blink of an eye. When penguins, polar bears and other animals disappear, it will be human's turn. In this way, the works hope to arouse the public's awareness of environmental protection.
- Inspiration
- The main intention of this work is to create a public welfare poster to express the crisis of animals in the context of the current global warming environment, and also to express the relationship between people and people, calling on people to pay attention to environmental issues and start from their own purposes.
The specific application is to study and exchange, promote and publicize the awareness of environmental protection
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