Lay's x Stranger Things Envasado de Alimentos by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Diseño de Edición Limitada Competition Category.
BronceEdición Limitada· 2023
Lay's x Stranger Things Envasado de Alimentos
by PepsiCo Design and Innovation
A' Design Award de Bronce Winner in Edición Limitada Category
Verified Award Winner
Verify Award Status for #149733The Design
About Lay's x Stranger Things Envasado de Alimentos
Lay's x Stranger Things es un diseño de envase de alimentos de edición limitada creado para un producto de papas fritas. El envase utiliza un fondo negro con círculos concéntricos rojos que se irradian desde el logotipo de Lay's, en lugar del habitual amarillo brillante. Se muestra una criatura de la serie con las fauces abiertas, y unas garras parecen sostener el envase. El logotipo de Stranger Things se coloca al revés en la parte inferior, siguiendo la temática de la serie. Un chile en llamas y una papa frita indican el sabor Flamin' Hot. El envase se vendió en tiendas seleccionadas de Tailandia.
The Recognition
About the A' Design Award de Bronce
Lay's x Stranger Things Envasado de Alimentos ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Lay's x Stranger Things Envasado de Alimentos sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Lay's x Stranger Things Envasado de Alimentos satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Inspiration
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
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