Sparrow Branding Identidad corporativa by Hiroshi Kurisaki

Sparrow Branding Identidad corporativa by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

BronceGráfico· 2023

Sparrow Branding Identidad corporativa

by Hiroshi Kurisaki

Client: Hiroshi Kurisaki Design

A' Design Award de Bronce Winner in Gráfico Category

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Verified Award Winner
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Colors

The Design

About Sparrow Branding Identidad corporativa

Sparrow Branding es una identidad corporativa creada para una productora publicitaria con sede en Tokio fundada en 2020. La identidad abarca el logotipo, los recursos visuales principales y la papelería corporativa. Un gorrión, origen del nombre de la empresa, aparece junto a un pino como árbol emblemático. El concepto surge de un relato en el que un pino protege a un gorrión de todo mal. En lugar de recurrir a gráficos por ordenador, se fotografiaron ramas de pino reales, dispuestas por un artista del arreglo floral, y una maqueta realista de un gorrión. El tono visual es contundente y serio, más que tierno.

The Recognition

About the A' Design Award de Bronce

Sparrow Branding Identidad corporativa ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Sparrow Branding Identidad corporativa sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Sparrow Branding Identidad corporativa satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensions & Packaging: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tags: Branding, Logo, Japan, Typography, Blue
Production Technology: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Research: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Project Duration: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Image Credits: Photo By Bird And Insect Ltd.