Bronce Generativo · 2023
Endless Scenery Cartel de ciudad
by Leijing Zhou, Aoyi Shen and Aiwen Mai
- A' Design Award de Bronce 2023 in Generativo
- CLIENT: Zhejiang University
- Estimated Number of Design Views: 76,823
- Verification code F89CD76792 · Verify this award
Colors
About Endless Scenery Cartel de ciudad
Endless Scenery es una serie de carteles urbanos basados en las diez escenas del Lago del Oeste en Hangzhou, China. Los carteles representan vistas célebres como Tres Estanques que Reflejan la Luna y El Patio Curvo y el Estanque de Lotos en Verano. Cada imagen combina la pintura generada por inteligencia artificial con el estilo clásico chino de la acuarela. Las imágenes base se generaron con una herramienta de pintura con IA y luego se perfeccionaron en un programa de edición de imágenes. Los distintos tonos cromáticos expresan el carácter de cada paisaje. Los carteles también pueden aplicarse a sellos postales, publicaciones, anuncios impresos y envases.
About the A' Design Award de Bronce
Endless Scenery Cartel de ciudad ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Endless Scenery Cartel de ciudad sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Endless Scenery Cartel de ciudad satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.
Press Kit
- Unique Properties
- Endless Scenery takes Ten scenes of West Lake in China as the creation background, and carries out the graphic design of the theme through AI painting, an emerging creation method. The work shows the Sinicized depiction of the beauty of West Lake represented by Three Pools Mirroring the Moon, Curved Yard and Lotus Pool in Summer, etc. Combining advanced AI painting methods with the classical Chinese watercolor painting styles, the endless scenery of West Lake in China is displayed.
- Dimensions & Packaging
- The length is 3600px and the width is 3600px.
- Tags
- Natural Scenes, West Lake, AI Painting, Graphic Design, Watercolor Painting
- Production Technology
- The product uses ERNIE-ViLG as the core AI painting tool and is further modified and improved by the creator using Photoshop.
- Design Challenge
- This graphic design work mainly has the following two difficulties: First, how to make better use of AI painting, so that the generated works not only have visual beauty, but also have artistic conception beauty. The second is to re-create the works generated by AI painting, taking the essence and eliminating the dross to present more satisfying works.
- Research
- Research type: visual graphic design; Research goal: to better present the beauty of West Lake; Research direction: The current popular AI painting technology is combined with the Chinese watercolor style to generate graphic design works with the theme of ten scenes of West Lake. Use modern technology to assist art creation, better show the beauty of China, and spread Chinese culture; Research methods: online data and desktop research; Social influence: This not only spreads China's West Lake culture, but also reflects the vitality of AI painting. This makes it particularly attractive among many graphic designs.
- Inspiration
- The West Lake in Hangzhou is famous for its beautiful scenery and many places of interest, and the Ten scenic spots of the West Lake are indispensable. We combine the fashionable AI painting technique with the retro Chinese watercolor painting style to create the graphic design works, hoping to see a different artistic understanding from previous design. The design uses different hues to show the unique features of the landscape, which can attract users' attention and spread Chinese culture.
- Project Duration
- The project was launched in Hangzhou in January 2023.
- Operation Flow
- The work can be used on stamps, publications (magazines, newspapers and books), print advertisements, posters, billboards and product packaging, etc.
- Image Credits
- Aoyi Shen
Aiwen Mai
