Gatorade Fuel Rover Carro de almacenamiento de botellas by PepsiCo Design and Innovation

Gatorade Fuel Rover Carro de almacenamiento de botellas by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Diseño de Publicidad Competition Category.

BroncePublicidad· 2023

Gatorade Fuel Rover Carro de almacenamiento de botellas

by PepsiCo Design and Innovation

A' Design Award de Bronce Winner in Publicidad Category

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Verified Award Winner

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The Design

About Gatorade Fuel Rover Carro de almacenamiento de botellas

El Gatorade Fuel Rover es un sistema móvil de almacenamiento de botellas destinado al personal de los equipos deportivos. El Fuel Rover almacena y transporta un gran número de botellas de los jugadores por todo el campo. Un compartimento de almacenamiento en la base puede albergar un portabotellas adicional, hielo, suministros o los residuos recogidos. Un panel utilitario en la parte trasera sostiene tres bolsas de almacenamiento que se sujetan con correas para llevar material de entrenamiento o suministros de nutrición. El diseño libera al personal de tener que cargar objetos consigo y permite un desplazamiento más sencillo a lo largo de la banda. El Fuel Rover actualiza un diseño anterior de almacenamiento de botellas.

The Recognition

About the A' Design Award de Bronce

Gatorade Fuel Rover Carro de almacenamiento de botellas ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Gatorade Fuel Rover Carro de almacenamiento de botellas sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Gatorade Fuel Rover Carro de almacenamiento de botellas satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
Design Challenge: Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.

Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.
Inspiration: Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

Read the Press Release