Sogno Jewelry Design Sistema de identidad de marca by Named Co. Creative Agency

Sogno Jewelry Design Sistema de identidad de marca by Named Co. Creative Agency is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Diseño de Publicidad Competition Category.

BroncePublicidad· 2023

Sogno Jewelry Design Sistema de identidad de marca

by Named Co. Creative Agency

Client: Sogno

A' Design Award de Bronce Winner in Publicidad Category

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Verified Award Winner

Verify Award Status for #151075

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sogno Jewelry Design Sistema de identidad de marca

Sogno Jewelry Design es un sistema de identidad de marca creado para una firma de joyería. El logotipo se inspira en formas vegetales: una curva que evoca un tallo y detalles tomados de las hojas se incorporan a una tipografía con serifas. La higuera se emplea como motivo principal. El círculo constituye el elemento clave y alude tanto al anillo como al vínculo entre dos personas. La identidad se aplica a ilustraciones, colores, señalética, bolsas de compra, el interior de la tienda y las hojas de pedido. El estuche circular para anillos se abre como una flor al florecer, y se probaron cincuenta prototipos.

The Recognition

About the A' Design Award de Bronce

Sogno Jewelry Design Sistema de identidad de marca ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Sogno Jewelry Design Sistema de identidad de marca sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Sogno Jewelry Design Sistema de identidad de marca satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Tags: Jewelry, Brand, Package, Identity, Symbol
Design Challenge: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Research: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Inspiration: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Project Duration: The project started in October 2020 in Seoul, and finished in March 2021.
Operation Flow: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

Read the Press Release