AS Women Empowerement Regalo Corporativo by Antonia Skaraki

AS Women Empowerement Regalo Corporativo by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award de Hierro in Diseño de Artículos de Regalo Competition Category.

HierroArtículos de Regalo· 2024

AS Women Empowerement Regalo Corporativo

by Antonia Skaraki

Client: As

A' Design Award de Hierro Winner in Artículos de Regalo Category

28,411

Verified Award Winner

Verify Award Status for #152153

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About AS Women Empowerement Regalo Corporativo

A|S decidió diseñar un regalo corporativo anual que sirviera como declaración y llamado a la acción, inspirado en la necesidad de empoderar a las mujeres de cualquier etnia, religión o estatus social. Botellas de Tsikoudia cretense, una bebida tradicional griega, con formas que simbolizan a diferentes mujeres, cada una con un rostro distintivo de arcilla como corcho, inspiradas estilísticamente en las antiguas figurillas cicládicas. Transmitían los temas de Libertad, Cambio, Igualdad, Justicia, Educación, Elección y Fuerza. Cada botella se colocó en una caja dedicada con representaciones gráficas artísticas y un póster de pared.

The Recognition

About the A' Design Award de Hierro

AS Women Empowerement Regalo Corporativo ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que AS Women Empowerement Regalo Corporativo sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. AS Women Empowerement Regalo Corporativo es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi