Hierro Envases · 2024
Xijiu Liquor Envase de Bebida Alcohólica
by Yamin Zhu
- A' Design Award de Hierro 2024 in Envases
- CLIENT: Forty-Nine Union Design Department
- Estimated Number of Design Views: 12,576
- Verification code 2414F58775 · Verify this award
Colors
About Xijiu Liquor Envase de Bebida Alcohólica
La botella de diseño intrincado, decorada con el carácter chino "Xi" desde cuatro perspectivas, simboliza felicidad y alegría. Su vibrante tono rojo chino la hace ideal para ocasiones celebratorias. La armoniosa combinación de tapa redonda y cuerpo cuadrado refleja antiguas filosofías chinas. Al emparejarse, las botellas evocan el preciado símbolo de la doble felicidad, representativo de las costumbres tradicionales de boda. Este diseño no solo honra el patrimonio cultural sino que también mejora la experiencia del usuario, proporcionando una estructura ergonómica única para un manejo sin esfuerzo.
About the A' Design Award de Hierro
Xijiu Liquor Envase de Bebida Alcohólica ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Xijiu Liquor Envase de Bebida Alcohólica sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Xijiu Liquor Envase de Bebida Alcohólica es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.
Press Kit
- Unique Properties
- The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
- Dimensions & Packaging
- Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm - Tags
- Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
- Production Technology
- The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
- Design Challenge
- The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
- Research
- There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
- Inspiration
- The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
- Project Duration
- The project started in April 2023 in Shanxi,China and finished in May 2023.
- Operation Flow
- One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
- Patents
- 202330190867.8
