Travel Buddy Juego de Navegador by Stefan Maier-Wimmer

Travel Buddy Juego de Navegador by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 A' Design Award de Hierro in Diseño de Publicidad Competition Category.

HierroPublicidad· 2024

Travel Buddy Juego de Navegador

by Stefan Maier-Wimmer

Client: Holidayextras.de

A' Design Award de Hierro Winner in Publicidad Category

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Verified Award Winner

Verify Award Status for #153173

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The Design

About Travel Buddy Juego de Navegador

Travel Buddy es una aventura interactiva que presenta de forma lúdica los productos de Holiday Extras. El mundo del juego con parallax crea una experiencia de viaje virtual mientras los jugadores navegan. En el papel de un compañero de viaje, los jugadores guían a una pareja en la planificación de sus vacaciones, ofreciendo consejos para un viaje exitoso. Los consejos conducen a un divertido test de tipo de viajero que revela el comportamiento vacacional de cada uno. Además de explorar la gama de productos, los jugadores obtienen información sobre sus propias preferencias de viaje.

The Recognition

About the A' Design Award de Hierro

Travel Buddy Juego de Navegador ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Travel Buddy Juego de Navegador sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Travel Buddy Juego de Navegador es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Dimensions & Packaging: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Tags: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Production Technology: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Design Challenge: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Inspiration: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Project Duration: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Operation Flow: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Team Members: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel