Itsso Slimtissue Envase de pañuelos de papel by Hyung-Woo Park

Itsso Slimtissue Envase de pañuelos de papel by Hyung-Woo Park is a highly esteemed winner of the very prestigious 2024 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2024

Itsso Slimtissue Envase de pañuelos de papel

by Hyung-Woo Park

Client: Itsso Slimtissue

A' Design Award de Plata Winner in Envases Category

32,611
Verified Award Winner
Verify Award Status for #154540

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Itsso Slimtissue Envase de pañuelos de papel

Itsso Slimtissue es un envase prémium de pañuelos faciales con un cuerpo cilíndrico y esbelto. Su forma se inspira en el bambú, con un cuerpo estrecho similar a un tallo y una tapa curva. El cuerpo principal está fabricado en papel especial, lo que permite la impresión en toda la superficie de 360 grados para una identidad de marca nítida. Los pañuelos están elaborados con pulpa de bambú cien por cien en dos capas. El envase es ligero y delgado, por lo que resulta fácil de transportar y encaja en los portavasos del automóvil. Una vez utilizados los pañuelos, el estuche puede reutilizarse de más de 50 maneras, como caja de almacenamiento o portalápices.

The Recognition

About the A' Design Award de Plata

Itsso Slimtissue Envase de pañuelos de papel ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Itsso Slimtissue Envase de pañuelos de papel sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Itsso Slimtissue Envase de pañuelos de papel es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is designed as a premium tissue case, and the body, which can print 360 degrees, enables efficient and attractive advertising.
Dimensions & Packaging: Weight: around 80g, Size: 68 x 180mm, Body Material: Specialty paper, Tissue: 100% Bamboo Pulp(2-layers)
Tags: Tissue Packaging, Bamboo Tissue, Environmentally friendly, Slim-case
Production Technology: The main body is made of paper, so there is no restrictions on printing. It also has a systematic infrastructure that enables high-quality design and one-stop printing, production and distribution.
Design Challenge: Facial tissues, represented by Kleenex, have long been made in the form of squares. Naturally, people are used to square shapes. So how will cylindrical tissues be perceived by people? I was very worried about that. In addition, we had to conduct a market survey on what diameter the cylindrical tissue case should be to fit the cup holders of various sizes currently in use.

It was a challenge to people's stereotype that facial tissue cases are all square. In addition, we put a lot of thought and effort into such a design that provides convenience in real people's lives and can even be used as interior props.
Research: Why do all facial tissue cases have to be square shapes? The idea that started from the question was born into a slim cylindrical tissue design. Slim tissues enable neat and sophisticated spaces and allow for more space use than square tissues.
Inspiration: Inspired by the shape of bamboo, it is designed with a slim body like bamboo stems and curved lids, and tissues are also made from 100 percent bamboo pulp.
Lightweight and slim, easy to carry, and easy to use in car cup holders.
Project Duration: This product is designed, developed, and produced at Joint Creative Co., LTD. in Seoul, South Korea, in September 2023.
Operation Flow: A good design even thinks about the environment. After you finish using the tissue, you can reuse the tissue box in more than 50 different ways, including various storage boxes, pencil holders, flower pots, food storage boxes, vehicle ashtray, and trash cans.
Team Members: Creative Director and Brand Manager, Hyung-woo Park
Image Credits: Joint Creative Co., LTD. 2023