A Garden for All Diseño Tipográfico by Danne Ojeda

A Garden for All Diseño Tipográfico by Danne Ojeda is a highly esteemed winner of the very prestigious 2024 A' Design Award de Plata in Diseño Educativo Competition Category.

PlataEducación· 2024

A Garden for All Diseño Tipográfico

by Danne Ojeda

Client: School of Art, Design and Media, Nanyang Technological University, Singapore.

A' Design Award de Plata Winner in Educación Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About A Garden for All Diseño Tipográfico

Este es un proyecto educativo. Fue una tarea de Diseño Tipográfico asignada a estudiantes de educación terciaria de la School of Art, Design and Media, NTU, Singapur. La tarea consistía en que cada estudiante diseñara capitulares como una familia tipográfica. El resultado fueron múltiples familias tipográficas creadas por estudiantes e inspiradas en la flora, fauna y características únicas de los Singapore Botanic Gardens. A partir de esto, las mejores capitulares se imprimieron en el libro A Garden For All, publicado por la editorial Epigram Books en Singapur.

The Recognition

About the A' Design Award de Plata

A Garden for All Diseño Tipográfico ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que A Garden for All Diseño Tipográfico sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. A Garden for All Diseño Tipográfico es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Original Drops Caps were inspired on natural elements found in the Singapore Botanic Gardens, Singapore First UNESCO World Heritage Site.
Dimensions & Packaging: Variable dimensions.
Tags: Botanical Garden Singapore, Original Drop Cap Design, Typography, Education, ADM, NTU.
Production Technology: This project originated as part of a teaching assignment in the course 'Typography III'. It is an industry oriented assignment whose outcome is the publishing of the produced typographical works, emulating a real design commissioned scenario. To this effect, a group of students from 'Typography III' course from the School of Art, Design and Media (ADM), were invited to collaborate with Epigram Books under the Creative Direction of Associate Professor Danne Ojeda. Students conducted field research in Singapore Botanic Gardens, after which they created original Drop Caps in the form of contemporary illustrated type designs for the book 'A Garden for All'.
Design Challenge: To find a unique design direction that will respond to the research abstract, to design and develop a coherent typographical system that carries the essence of the various features of the Singapore Botanical Gardens.
Research: To design Drop Caps typographic prototypes, that depict the variety and richness of the Singapore Botanic Gardens, flora, fauna, and any other relevant elements found in situ. This is Singapore First UNESCO World Heritage Site.
Inspiration: TYPOlogy is an educational project. It was an assignment on Typography Design given to tertiary education students from the School of Art, Design and Media, NTU, Singapore. The assignment was for each student to design DROP CAPS as a font family (See images and attached PDF). The outcome was multiple font families created by students and inspired by the flora, fauna, and unique features of the Singapore Botanic Gardens. From this, the best of the best DROP CAPS were printed in the book A GARDEN FOR ALL, published by the prestigious editorial Epigram Books in Singapore (See the last part of the PDF attached with the chapters of A GARDEN FOR ALL, with the original DROP CAPS designed for this book).
Project Duration: The project TYPOLogy: A Garden for all, latest 8 weeks in total. It took place in Singapore, from September to November 2022.
Operation Flow: The Drop Caps are used in the different sections of the book 'A Garden for All', published by Epigram Books, Singapore.
Patents: The copyright rests with the authors.
Team Members: Creative direction of Danne Ojeda.
Image Credits: All design/authors of the Drop Caps and Epigram Books, Singapore