Furmint Vodka Envasado de Bebidas by Peter Morvai

Furmint Vodka Envasado de Bebidas by Peter Morvai is a highly esteemed winner of the very prestigious 2024 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2024

Furmint Vodka Envasado de Bebidas

by Peter Morvai

Client: Seven Hills Distillery

A' Design Award de Plata Winner in Envases Category

32,203

Verified Award Winner

Verify Award Status for #154561

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Furmint Vodka Envasado de Bebidas

Furmint Vodka es un diseño de packaging para un vodka elaborado a partir de uvas. La destilería Seven Hills produce solo entre 800 y 1000 botellas al año, por lo que el vodka es un producto artesanal. El envase refleja la pureza del destilado y su base de uva. Una tipografía sencilla en la etiqueta frontal impresa en offset aporta una apariencia limpia. Una ilustración serigrafiada sobre el vidrio evoca una hoja de parra de manera contemporánea. Cuando la botella está llena, el líquido actúa como una lente y añade profundidad a los detalles más finos. La botella mide 340 mm de alto y 80 mm de ancho.

The Recognition

About the A' Design Award de Plata

Furmint Vodka Envasado de Bebidas ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Furmint Vodka Envasado de Bebidas sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Furmint Vodka Envasado de Bebidas es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sevenhills Distillery has launched a vodka made from grapes to
complement its highly successful Tokaj Gin. It produces just 800-1000 bottles a year, which can be defined as an artisan product.
Dimensions & Packaging: Height: 340 mm
Width: 80 mm
Tags: graphasel design studio, furmint vodka, contemporary packaging, sevenhills distillery
Production Technology: Ofset printed label and screenprinted bottle.
Design Challenge: When designing the packaging, it was a challenge to continue and surpass the Tokaj Gin packaging previously also created for Seven Hills Distillery. Many variations were made on the illustration of the grape leaf on the bottle, which had to be reformulated in a contemporary way so that it would not dominate the bottle and the front label, but still give a unique, special and unmistakable appearance to the vodka made from the grapes contained in the bottle.
Research: The design of this bottle is a continuation of the Tokaj Gin packaging (that is also the product of Sevenhills Distillery), but in a more contemporary and modern way, that fits to the subject of making vodka from grapes.
Inspiration: The aim was for the packaging to reflect the purity of the vodka, but also to reflect the unique grape base. The simple typography of the front label gives the product a clean simplicity, while the screened bottle evokes a grape leaf in a contemporary way. As with the gin, the lens effect has been given great attention in the design, as the liquid-filled bottle distorts the fine details in an exciting way.
Project Duration: Started and finished in Budapest at the end of 2022.
Operation Flow: As the customer looks through the bottle filled with vodka, the liquid adds an additional dimension to the screened illustration.
Team Members: art directors: László Ördögh, Dávid Drozsnyik
graphic designer: Péter Morvai
Image Credits: Images: Bence Boldogh