Lighting Tunnel Estand de exposición by Nargiza Usmanova

Lighting Tunnel Estand de exposición by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 A' Design Award de Hierro in Diseño de Ferias Comerciales Competition Category.

HierroFeria Comercial· 2024

Lighting Tunnel Estand de exposición

by Nargiza Usmanova

Client: GVA Lighting

A' Design Award de Hierro Winner in Feria Comercial Category

32,072

Verified Award Winner

Verify Award Status for #158639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lighting Tunnel Estand de exposición

Lighting Tunnel es un estand de exposición diseñado para la empresa de iluminación GVA Lighting. Unos muros en zigzag conforman un túnel arquitectónico, con luminarias instaladas a lo largo de los laterales. Una composición vegetal central se realza mediante iluminación LED flexible, y los muros blancos inclinados se destacan con varios sistemas de iluminación. La estructura está realizada en madera y metal con paneles de MDF, revestimiento vinílico y un pavimento reflectante. El estand mide 8500 por 3500 por 3000 milímetros. La amplia gama de colores que producen las luminarias contribuye a que el estand destaque en la feria.

The Recognition

About the A' Design Award de Hierro

Lighting Tunnel Estand de exposición ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Lighting Tunnel Estand de exposición sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Lighting Tunnel Estand de exposición es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting