Woosmell Envase para fragancias by Sun Wang and Sun Xi

Woosmell Envase para fragancias by Sun Wang and Sun Xi is a highly esteemed winner of the very prestigious 2025 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2025

Woosmell Envase para fragancias

by Sun Wang and Sun Xi

Client: WooSmell

A' Design Award de Plata Winner in Envases Category

27,117
Verified Award Winner
Verify Award Status for #170620

View at A' Design Award Press Release Award Badge

Colors

The Design

About Woosmell Envase para fragancias

Woosmell es un diseño de envase reutilizable creado para una marca de fragancias. La bolsa exterior tiene la forma de una bolsa de almuerzo y está fabricada en Tyvek, un papel sintético de gran resistencia. Una vez abierto el producto, la bolsa puede llevarse como un accesorio de uso diario, de modo que el envase no se desecha. Cada set incluye una esfera difusora de corcho que se acopla al cuello del frasco de fragancia. Una mecha de algodón en el interior de la esfera de corcho transporta el líquido y libera un aroma suave sin necesidad de llama. El diseño vincula la fragancia con un uso práctico y cotidiano.

The Recognition

About the A' Design Award de Plata

Woosmell Envase para fragancias ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Woosmell Envase para fragancias sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Woosmell Envase para fragancias es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scent is intangible and elusive, but WooSmell encapsulates it with the innovative design concept of "packaging aroma." This abstract element is cleverly enclosed in portable, lunch-bag-style packaging. As a fragrance brand focused on olfactory design, we delicately preserve aromas within these unique bags, presenting them as a distinctive gift for scent enthusiasts who cherish the art of fragrance.
Dimensions & Packaging: Outer packaging bag (the small size):22X27X10mm;Outer packaging bag (the large size):31x29.5x10mm;
Tags: Fragrance, Sustainable, packaging design
Production Technology: Using Tyvek paper as the outer packaging material;The use of cork materials instead of traditional wood or fiber materials as aromatherapy diffuser
Design Challenge: In conventional packaging design, the purpose is often fulfilled the moment consumers unwrap the product, after which the packaging becomes disposable or obsolete. To transform this paradigm, we have reengineered packaging using ultra-durable Tyvek® material - an eco-conscious synthetic paper developed by DuPont. This innovative approach allows our premium packaging to transition from protective casing to a reusable lifestyle accessory, seamlessly integrating sustainability with contemporary aesthetics in daily use.
Inspiration: In traditional packaging, the purpose is often fulfilled the moment the consumer opens it, after which it is discarded or left unused. To address this issue, we have redefined packaging as a fashionable accessory, imbuing it with functionality and practicality to seamlessly integrate into daily life.
Project Duration: The design project officially commenced in October 2024 and has been ongoing to date. In March 2025, it received both the MUSE Design Awards Gold Award and the French Design Award Gold Prize. Subsequently, in April 2025, the project was honored with the Red Dot Product Design Award.
Operation Flow: Usage Instructions for the Flameless Fragrance Diffuser: Attach the included cork diffuser ball to the neck of the fragrance bottle. The fragrance liquid is transferred through the built-in cotton wick inside the cork diffuser ball, which will then continuously release a gentle fragrance over time.
Team Members: Sun Wang
Sun Xi