Ghaffari Envases para Productos Químicos by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2025 A' Design Award de Plata in Diseño de Envases Competition Category.
PlataEnvases· 2025
Ghaffari Envases para Productos Químicos
Client: Ghaffari Chemical Industries Corp.
A' Design Award de Plata Winner in Envases Category
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The Design
About Ghaffari Envases para Productos Químicos
Ghaffari es un diseño de envases desarrollado para una gama de productos químicos. El diseño sigue un método minimalista en el que se eliminaron los elementos superfluos para destacar la información esencial. Una tipografía de gran fuerza visual y una paleta cromática propia favorecen el reconocimiento en el punto de venta. Las etiquetas se producen con tecnología de etiquetado dentro del molde (in-mould labeling). El sistema visual se adaptó a productos de distintas dimensiones y tamaños, de modo que un único lenguaje abarca todo el portafolio. La intención era unificar una identidad fragmentada y permitir el crecimiento en diversos mercados y medios.
The Recognition
About the A' Design Award de Plata
Ghaffari Envases para Productos Químicos ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Ghaffari Envases para Productos Químicos sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Ghaffari Envases para Productos Químicos es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This strategic clarity cascaded into a complete packaging redesign, where extraneous elements were stripped away to amplify the essentials. Bold typography and a vibrant proprietary color palette became the hallmark of recognition, ensuring instant shelf impact and consumer connection. To reflect Ghaffari's industry stature, we scaled their identity through monumental exhibition designs, employing oversized elements, and commanding typography to dominate spatial narratives while retaining elegance.
- Dimensions & Packaging
- This design has been developed and expanded for a variety of products in different dimensions and sizes.
- Tags
- Re-Branding, Re-design
- Production Technology
- IML Labels.
- Design Challenge
- Minimal design method.
- Research
- Same Products and same rebranding process.
- Inspiration
- In redefining the visual and strategic identity of Ghaffari Co., our multidisciplinary team embarked on a transformative journey to harmonize the brand's legacy with its future ambitions. We created a holistic solution rooted in clarity, scalability, and bold simplicity by dissecting challenges across strategic layers, product portfolio architectures, and naming systems. The project began with a critical refresh of the brand's DNA, meticulously aligning it with the Ghaffari Co.'s core values to establish a resilient foundation.
- Project Duration
- The project started in April 2024 in Tehran and finished in January 2025 in Tehran.
- Operation Flow
- This design effortlessly connects with its audience, creating an intuitive and engaging experience that resonates deeply. Its thoughtful aesthetics and user-centric approach not only captivate users but also inspire professionals to embrace and integrate the product into their workflows. By seamlessly blending functionality with visual appeal, it encourages experts to explore its potential and leverage its innovative features to achieve their goals.
- Team Members
- Design Consultant: Soroush Doustvandi
Design Director: Matin Mirzaei
Project Manager: Iman Alemozaffar
Creative Consultant: Kianoosh Atashi
3D Visualization: Ariya Ghodrati
Graphic Designer: Yeganeh Khorami
Account Manager: Rezvan Khani - Image Credits
- All images made with Cinema 4D in our studio.
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