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Life Cube Sofá de Embalaje Plano by Hongwang Zhu

Life Cube Sofá de Embalaje Plano by Hongwang Zhu is a highly esteemed winner of the very prestigious 2025 A' Design Award de Plata in Diseño de Mobiliario Competition Category.


PlataMobiliario· 2025

Life Cube Sofá de Embalaje Plano

by Hongwang Zhu

Client: Jason Furniture (Hangzhou) Co.,Ltd.

A' Design Award de Plata Winner in Mobiliario Category

Colors

The Design

About Life Cube Sofá de Embalaje Plano

Este es un sofá de embalaje plano diseñado para un fácil montaje y desmontaje. Su característica única radica en transformar partes de la estructura del sofá en su propio empaque, reduciendo significativamente el uso de materiales de embalaje. Con respaldos y cojines de asiento desmontables, estos componentes pueden almacenarse completamente dentro de la base, reduciendo el volumen empaquetado a solo 1/3 del producto terminado. Esta innovación reduce considerablemente los costos generales asociados con el empaque, almacenamiento y transporte.

The Recognition

About the A' Design Award de Plata

Life Cube Sofá de Embalaje Plano ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Life Cube Sofá de Embalaje Plano sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Life Cube Sofá de Embalaje Plano es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a flat package sofa designed for easy assembly and disassembly. Its unique feature lies in transforming parts of the sofa is structure into its own packaging, significantly reducing the use of packaging materials. With detachable backrests and seat cushions, these components can be fully stored within the base, reducing the packaged volume to just 1/3 of the finished product. This innovation greatly lowers the overall costs associated with packaging, storage, and transportation.
Dimensions & Packaging
The dimensions of the finished sofa are 1100mm 1030mm 700mm. After placing the soft components into the base, the dimensions are reduced to 1100mm 870mm 270mm, significantly minimizing the sofa's volume. This greatly reduces the overall costs of packaging, storage, and transportation.
Tags
Flat package, Detachable sofa, Assemble easily,assemble Rapidly,sustainable design
Production Technology
The sofa base is crafted from recyclable plastic using a one piece molding process, ensuring durability and environmentally friendly. The backrest securely interlocks with the base through a cruciform tenon joint, providing stability, while the cushion is fastened to the base via elastic straps, offering easy assembly and disassembly while maintaining comfort and safety.
Design Challenge
There are many flat package and detachable products on the market, but designs that integrate product and packaging functionality are relatively rare. The most challenging aspect lies in creating an innovative solution that can perfectly store the product, eliminate the need for complex assembly structures, and differ significantly from traditional frame style bases. To achieve this, we needed to conceptualize a base suitable for mass production that efficiently stores the product. After extensive research, we ultimately drew design inspiration from the technology of recyclable plastic one piece molding.
Research
Our research is aimed at the furniture market, and we hope to get an innovative sofa product through our project. We Collected information through our research department, including user is evaluation, Logistics distribution evaluation and other information. Learned that many sofa products are now large in size, difficult to assemble, difficult to storage and other problems, so we designed this sofa to solve these problems.
Inspiration
Traditional sofa bases often use wooden frames, leaving internal space unused. During packaging and transportation, this space is not utilized and occupies extra volume, often requiring additional wooden frames for protection. To address this, I optimized the design by integrating part of the sofa into its packaging, allowing the base shell to serve a dual protective function. This maximizes space efficiency, reduces packaging steps, improves operational efficiency, and lowers costs.
Project Duration
This project commenced in Hangzhou in November 2024 and is scheduled to conclude in March 2025, with an expected market launch in July 2025.
Operation Flow
The base features square holes for connecting the backrest and round holes for securing the elastic straps of the cushion. During assembly, the elastic straps on the cushion are fastened into the round holes, while the L shaped component at the bottom of the backrest is inserted into the square hole and pushed backward to lock into place.

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Good Design Deserves Great Recognition

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