Menhao Tea Envasado de té by Chushan Design

Menhao Tea Envasado de té by Chushan Design is a highly esteemed winner of the very prestigious 2025 A' Design Award de Oro in Diseño de Envases Competition Category.

OroEnvases· 2025

Menhao Tea Envasado de té

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award de Oro Winner in Envases Category

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Verified Award Winner

Verify Award Status for #170869

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The Design

About Menhao Tea Envasado de té

Menhao Tea es un sistema de envasado para té, concebido como un estuche de colección de archivo. El diseño sitúa seis categorías de té sobre un árbol filogenético, con coordenadas de origen, cronologías de elaboración y escalas de sabor. Cada cápsula interior indica las coordenadas geográficas, la edad del árbol y los detalles de procesamiento, sustituyendo los términos vagos de cata por valores medibles. El estuche está fabricado en papel kraft lavable y se cierra con un cordón de algodón, de modo que la caja puede reutilizarse. El estampado en lámina de bronce y plata destaca los motivos de las ramas de té y los parámetros. Cada caja contiene 66 sobres de 3,6 gramos.

The Recognition

About the A' Design Award de Oro

Menhao Tea Envasado de té ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Menhao Tea Envasado de té sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Menhao Tea Envasado de té crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This innovative system visualizes tea cultivation through biological phylogenetic trees, mapping six major tea categories with terroir coordinates, craft evolution timelines, and flavor matrices. The archival case uses washable kraft paper for extended utility, resonating with academic aesthetics in study environments. Each inner capsule details geo-coordinates, tree age, and processing parameters, synchronized with a traceable quality DB to empower scientific tea selection for Menhao Tea.
Dimensions & Packaging: Each box contains 66 pre-measured sachets (3.6g/sachet) scientifically calibrated for dedicated teapots, achieving ideal infusion strength through single brew optimization for Menhao Tea.
Tags: Archive, Tea, Pu'er, Philosophy, Theory
Production Technology: The closure system with cotton cord reinforcement and washable kraft paper enables sustainable reuse cycles. Bronze gold hot foil stamping creates tea-branch motifs as visual anchors, complemented by silver foil parameter indicators and tactile sticker overlays that enhance visual hierarchy - establishing an archival-grade gift system balancing academic rigor and modern aesthetics for Menhao Tea.
Design Challenge: By integrating archival design elements and heritage materials, this system transforms tea selection from sensory intuition to data-driven decisions, shifting Menghao Tea culture from ambiguous traditions to measurable quality benchmarks.
Research: The research aims to establish a scientific decision-making model for tea consumption through dual approaches: visual semiotic translation and material lifecycle testing . By quantifying intangible heritage techniques into measurable craft parameters, this initiative demystifies tea culture while innovating an archival paradigm for consumer goods.
Inspiration: Inspired by 19th-century botanical archives, this system decodes tea evaluation through scientific visual metrics. Chromatic scales, quantified flavor indicators , and origin traceability codes replace ambiguous descriptors like "mellow sweetness", constructing a verifiable decision-making framework for Menhao Tea selection.
Project Duration: The project was launched in Shenzhen, China in November 2024 and fully implemented by January 2025.
Operation Flow: The archival cord-sealed closure system transforms each unboxing into tactile document retrieval ritual. This material narrative bridges historical tea research with contemporary consumption scenarios, creating sensorial archive access points for Menhao Tea.
Team Members: Yin Peng
Li Linlin
Image Credits: Image : Photographer Wang yue, Menhao Tea , 2024.