Fenjiu Jujiang Lingqiong Envase para licor by Wen Liu

Fenjiu Jujiang Lingqiong Envase para licor by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2026

Fenjiu Jujiang Lingqiong Envase para licor

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award de Plata Winner in Envases Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Fenjiu Jujiang Lingqiong Envase para licor

Fenjiu Jujiang Lingqiong es un diseño de envase para un destilado chino baijiu. La cubierta exterior, con forma de montaña, evoca los montes Luliang, cuna de la marca, y puede levantarse para acceder a la botella que alberga en su interior. La botella presenta una boca estrecha y una base puntiaguda, una forma empleada en la elaboración del baijiu chino hace unos seis mil años. La botella se modela a mano en cerámica y se acaba con un esmalte de piedras preciosas. El envase exterior emplea cristal de platino y coloración metálica a alta temperatura. Su forma escultórica permite apreciarla desde todos los ángulos.

The Recognition

About the A' Design Award de Plata

Fenjiu Jujiang Lingqiong Envase para licor ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Fenjiu Jujiang Lingqiong Envase para licor sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Fenjiu Jujiang Lingqiong Envase para licor es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
Dimensions & Packaging: 200mmx210mmx480mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
Design Challenge: During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li