Guojiao 1573 Envasado de Baijiu by Wen Liu

Guojiao 1573 Envasado de Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2026

Guojiao 1573 Envasado de Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award de Plata Winner in Envases Category

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Verified Award Winner
Verify Award Status for #173415

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guojiao 1573 Envasado de Baijiu

Guojiao 1573 es un diseño de envase de edición limitada para un baijiu chino de alta gama. El diseño se inspira en el loong, figura auspiciosa de la cultura china. Un modelado tridimensional despliega el loong tanto en la botella como en el envase exterior, y algunas partes de la figura permanecen ocultas dentro de las formas. La botella se elabora con una antigua técnica cerámica de cocción en horno tradicional y se modela a mano. El envase mide 205 por 170 por 295 milímetros. Su forma serena y refinada invita al consumidor a explorar y abrir el envase.

The Recognition

About the A' Design Award de Plata

Guojiao 1573 Envasado de Baijiu ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Guojiao 1573 Envasado de Baijiu sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Guojiao 1573 Envasado de Baijiu es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging: 205mm*170mm*H295mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge: As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li