Si Shengsheng Set de regalo de imanes de Peng Gao, Mian Wu and Yixuan Wu

El diseño Si Shengsheng Set de regalo de imanes de Peng Gao, Mian Wu and Yixuan Wu es un ganador altamente estimado del prestigioso 2026 A' Design Award de Hierro en la categoría de competición Diseño de Artículos de Regalo.

HierroArtículos de Regalo· 2026

Si Shengsheng Set de regalo de imanes

de Peng Gao, Mian Wu and Yixuan Wu

Cliente: The China Media Group Spring Festival Gala

Ganador del A' Design Award de Hierro en la Categoría Artículos de Regalo

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El Diseño

Acerca de Si Shengsheng Set de regalo de imanes

Si Shengsheng es un set de regalo de imanes creado para el Festival de Primavera chino y el Año de la Serpiente. El conjunto contiene cuatro imanes para refrigerador, y cada uno transmite una bendición distinta, como la felicidad, la riqueza y el placer de la buena comida. En la cultura china, la serpiente representa la renovación y la continuidad a través de sus ciclos naturales de hibernación y muda de piel. El diseño fusiona la serpiente con el ruyi, emblema tradicional de la buena fortuna, transformando a una criatura temida en una mascota amigable. Los imanes pueden colocarse sobre cualquier superficie magnética y disponerse libremente.

El Reconocimiento

Acerca del A' Design Award de Hierro

Si Shengsheng Set de regalo de imanes ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Si Shengsheng Set de regalo de imanes sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Si Shengsheng Set de regalo de imanes es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
Dimensiones y Embalaje: 250*250*30
Etiquetas: Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
Tecnología de Producción: CNC,Stamping manufacturing, Epoxy resin coating
Desafío de Diseño: The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
Investigación: This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
Inspiración: The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
Duración del Proyecto: The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
Flujo de Operación: The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
Miembros del Equipo: Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang
Créditos de Imagen: #1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025