Cycle Of Matter Estand de exposición by Marzena Michalska - Smart Design Expo

Cycle Of Matter Estand de exposición by Marzena Michalska - Smart Design Expo is a highly esteemed winner of the very prestigious 2026 A' Design Award de Plata in Diseño de Ferias Comerciales Competition Category.

PlataFeria Comercial· 2026

Cycle Of Matter Estand de exposición

by Marzena Michalska - Smart Design Expo

Client: Smart Design Expo

A' Design Award de Plata Winner in Feria Comercial Category

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Verified Award Winner
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Colors

The Design

About Cycle Of Matter Estand de exposición

Ciclo de la Materia es un estand de exposición diseñado para un fabricante de baldosas cerámicas. El estand ocupa 135 metros cuadrados y alcanza una altura máxima de 4 metros. Su forma exterior cerrada revela muy poco, de modo que el relato interior solo se despliega tras el ingreso. Las superficies están revestidas con baldosas base, sin color ni patrón, mostrando el material en su estado bruto. Un corredor central guía a los visitantes a través de una secuencia de espacios que representan las etapas de la producción de baldosas. Tabiques a medida, un suelo elevado y cerca de 160 luminarias configuran la visita.

The Recognition

About the A' Design Award de Plata

Cycle Of Matter Estand de exposición ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Cycle Of Matter Estand de exposición sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Cycle Of Matter Estand de exposición es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Art in Motion. Material that lives.
The Stargres booth was conceived as a spatial narrative about the life of a tile. Its compact, enclosed architecture reveals little from the outside, concealing a story that unfolds only once inside. Clad entirely in raw base tiles without color or pattern, the monochromatic earth-tone space is structured around a central corridor guiding visitors through symbolic stages of tile creation, highlighting process, material origin and rediscovery.
Dimensions & Packaging: Total area: 135 sqm
Maximum height: 4000 mm
Platform height: 150 mm
Cladded surface with ceramic tiles: approx. 250 sqm
Custom partitions: 17 X type modules, 3 V type modules
Suspended tile composition: 16.5 sqm
Lighting fixtures: approx. 160 units
Integrated AV system with 43 inch screens
Tags: exhibition architecture, trade fair design, ceramic tiles, sustainable narrative, spatial storytelling, temporary architecture, material research, immersive space
Production Technology: The structure was built as a modular temporary architecture with a 4 m maximum height. System platform flooring (150 mm, laser leveled) supported full tile installation without grouting. Custom X and V partitions were fabricated in OSB and finished with client tiles or structural paint. Powder coated steel edge profiles defined the platform. Over 160 luminaires created layered scenographic lighting. Installation included integrated electrical systems and multimedia walls.
Design Challenge: The main challenge was presenting a raw base tile as a central aesthetic element while maintaining architectural coherence. Structurally, the booth required heavy ceramic cladding within temporary fair regulations and height limits. Achieving stability, modularity and precise installation without visible technical compromise demanded tight coordination between design, engineering and production teams.
Research: Stoneware plays the first fiddle here. The aim was to understand how an exhibition stand could clearly show how tiles are produced and communicate the life of this material. The concept was developed as a spatial story that guides visitors step by step through the cycles. Material tests, technical drawings, mockups and cost analysis supported the process, with close collaboration between the design team and Stargres production consultants. The result was a corridor shaped booth showcasing the product, with the base covered in the material in its primary form.
Inspiration: The project was inspired by the idea of returning to origin. Instead of presenting finished collections, the design focuses on the base tile, the raw state preceding color and pattern. This gesture reflects transparency in production and a sustainable mindset. The booth becomes an architectural storyboard, guiding visitors through the symbolic stages of material transformation and rediscovery.
Project Duration: The project started in June 2025 in Poland and was completed in October 2025. Production began in September 2025. The booth was installed between 17-21 October 2025 and exhibited at Warsaw Home 2025 from 22-25 October 2025 in Warsaw, Poland.
Operation Flow: Visitors enter a visually restrained exterior that reveals little of the interior. A central corridor guides them through sequential spatial frames representing stages of tile production. Surfaces, lighting and material transitions create a gradual discovery process. The booth encourages slow exploration rather than immediate display, transforming product viewing into a curated spatial experience.
Team Members: Designer: Marzena Michalska
Design Studio: Smart Design Expo