Songfengruo Ancient Tree Envase para té negro by Jiayi Lu and Yang Xu

Songfengruo Ancient Tree Envase para té negro by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2026

Songfengruo Ancient Tree Envase para té negro

by Jiayi Lu and Yang Xu

Client: Songfengruo

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Songfengruo Ancient Tree Envase para té negro

Songfengruo Ancient Tree es una caja de regalo diseñada para té negro premium. La caja exterior mide 240 mm por 60 mm por 240 mm y alberga tres pequeños cajones, cada uno de 65 mm por 40 mm por 150 mm. Se creó un símbolo de aguja de pino para la marca, que se repite como patrón en mosaico sobre los cajones. La impresión en relieve incolora aporta profundidad al papel plano. Los cajones, ordenadamente alineados, evocan el biombo plegable chino. Los tonos marrón oscuro y el papel con fibra y textura de té expresan la búsqueda de naturaleza, salud y calidad por parte de la marca.

The Recognition

About the A' Design Award de Bronce

Songfengruo Ancient Tree Envase para té negro ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Songfengruo Ancient Tree Envase para té negro sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Songfengruo Ancient Tree Envase para té negro satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
Dimensions & Packaging: Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
Tags: Branding, Packaging, Tea
Production Technology: The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
Design Challenge: The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
Research: The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
Inspiration: We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
Patents: Copyrights belong to Songfengruo, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.