Adw Works Exhibition Identidad de marca para eventos by Zhenhao Ou and Sheng Li

Adw Works Exhibition Identidad de marca para eventos by Zhenhao Ou and Sheng Li is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronce in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

BronceGráfico· 2026

Adw Works Exhibition Identidad de marca para eventos

by Zhenhao Ou and Sheng Li

Client: Asia Design Week (ADW)

A' Design Award de Bronce Winner in Gráfico Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Adw Works Exhibition Identidad de marca para eventos

La Exposición Adw Works es un programa de identidad de marca para eventos creado para la Asia Design Week como sección destacada de la Semana Internacional del Diseño Industrial de Hebei, en Xiong'an, China. La identidad superpone bloques de color, tipografía y capas gráficas para conformar campos complementarios de alta saturación que representan la diversidad cultural, mientras que las zonas de degradado de transición sugieren integración. La composición geométrica equilibra la estructura racional y la expresión emocional. Las aplicaciones incluyen pancartas de 3 por 5 metros, carteles de 70 por 100 centímetros y diversas acreditaciones de trabajo.

The Recognition

About the A' Design Award de Bronce

Adw Works Exhibition Identidad de marca para eventos ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Adw Works Exhibition Identidad de marca para eventos sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Adw Works Exhibition Identidad de marca para eventos satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The typographical relationship of geometric shapes is essentially a reconciliation of rational design and emotional expression. Each visual conflict is a dialectical process of design thinking, ultimately achieving a cross-cultural dialogue in a dynamic balance and expressing a visual statement of unity in the context of globalization.
Dimensions & Packaging: The basic design features exhibition displays, including banners and posters measuring 3 meters by 5 meters and 70 centimeters by 100 centimeters, as well as several work passes.
Tags: Visual Design, Event Design, Material Design, Poster Design
Production Technology: The primary visual display section for an event in China's Xiongan New Area must embody an international design perspective while emphasizing aesthetic appeal. This exhibition area highlights design materials with a global outlook.
Design Challenge: The biggest challenge of this project is printing-related issues.
Research: In 2025,Asia Design Weekwill join hands with11 renowned associations from Asia and Europeto make its official debut inXiong’an, China, as a featured section (A01) of theHebei International Industrial Design Week. This showcase will gather leading design institutions and renowned designers from across Asia, with a focus onsustainable design, AI-driven art, and future lifestyle innovations. Through its close collaboration with the Hebei International Industrial Design Week, Asia Design Week will not only highlight the diversity and vitality of Asian design but also inject new momentum into positioning Xiong’an as an international hub for innovative and creative industries.
Inspiration: This key visual creates a field of tension through the collision of color blocks, text, and graphic overlays. High-water levels of complementary colors often symbolize cultural diversity, while transitional zones of transformation suggest the possibility of integration.
Project Duration: The project commenced in Xiong'an, China in September 2025 and was completed in October 2025. Subsequent exhibitions were held in locations including Kuala Lumpur, Malaysia.
Operation Flow: This main visual design was specifically created for the Asia Design Week Organizing Committee and the Hebei International Industrial Design Week, and will be exhibited in China's Xiong'an New Area.
Team Members: Creative Director: Zhenhao Ou
Curator: Sheng Li,
Designer: Zhenhao Ou
Motion Design: Zhikun Luo