Twiggle Función Principal: Envase para Té de Hierbas de Dheeraj Bangur

El diseño Twiggle Función Principal: Envase para Té de Hierbas de Dheeraj Bangur es un ganador altamente estimado del prestigioso 2026 A' Design Award de Hierro en la categoría de competición Diseño de Envases.

HierroEnvases· 2026

Twiggle Función Principal: Envase para Té de Hierbas

de Dheeraj Bangur

Cliente: Brandsthan

Ganador del A' Design Award de Hierro en la Categoría Envases

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Colores

El Diseño

Acerca de Twiggle Función Principal: Envase para Té de Hierbas

Texto del Libro: Twiggle Tea Packaging es un sistema visual cohesivo diseñado para cuatro infusiones de hierbas: Hibisco, Manzanilla, Hierba Limón y Menta. Cada variante se distingue mediante una paleta de colores específica y una detallada ilustración botánica, lo que permite una clara identificación del producto. La tipografía de gran impacto mejora la legibilidad, mientras que una disposición estructurada organiza la información de manera eficiente. La composición equilibrada genera una fuerte presencia en el estante y continuidad visual en toda la gama, dando como resultado una solución de envasado vibrante pero organizada que potencia el reconocimiento y la diferenciación.

El Reconocimiento

Acerca del A' Design Award de Hierro

Twiggle Función Principal: Envase para Té de Hierbas ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Twiggle Función Principal: Envase para Té de Hierbas sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Twiggle Función Principal: Envase para Té de Hierbas es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Twiggle Tea Packaging is a vibrant identity system developed for four herbal infusions—Hibiscus, Chamomile, Lemongrass, and Peppermint. Each variant uses a distinct chromatic code and botanical illustration to differentiate on the shelf instantly. Bold typography ensures high legibility, while clean layout hierarchy enhances clarity of benefits. The design balances youthful energy with structured branding, creating strong shelf impact and cohesive brand recall across the range.
Dimensiones y Embalaje: Twiggle Tea Packaging is designed as a rectangular paperboard carton with dimensions 95 mm width x 70 mm depth x 150 mm height. The front panel features a vertical front of pack layout, while the back panel adapts the same visual system into a horizontal composition to maintain brand continuity. The structure supports efficient shelf stacking and clear visibility. The design is prepared in vector format with print ready CMYK color specifications, defined bleed, and die line alignment for accurate offset printing and consistent production output.
Etiquetas: Twiggle, Herbal Tea, Famous Indian Tea, Tea Packaging Design, Best Herbal Tea, Brandsthan,
Tecnología de Producción: Twiggle Tea Packaging was developed using vector-based design methodology to ensure precision and scalability. Each variant employs a controlled color-coded system supported by custom botanical illustrations & realistic photographs created through simplified geometric construction. A structured grid layout was applied to maintain hierarchy and alignment. The packaging is optimized for offset printing on high-quality paperboard with matte finish, selective spot UV, and optional embossing for brand elements, ensuring visual clarity, tactile quality, and consistent reproduction across production batches.
Desafío de Diseño: The primary challenge was balancing playful visual energy with clear product communication across multiple variants. Excessive color risked reducing readability, while minimal layouts weakened shelf impact. Another difficulty was maintaining consistency while allowing each herbal variant to feel distinct. Print limitations and color accuracy in production required controlled palettes and simplified illustrations. The solution involved a structured grid, disciplined typography, and carefully calibrated color coding, achieving strong differentiation without compromising clarity, hierarchy, or production feasibility.
Investigación: Qualitative and observational research was conducted to understand herbal tea purchase behavior. The objective was to improve shelf recognition and benefit communication. Methodology included retail audits, visual comparison studies, and color association mapping. Data was collected using market photography, competitor analysis, and quick user preference surveys. Participants included regular tea consumers and retail shoppers. Results showed strong preference for color coded variants and clear botanical cues. Insights led to structured hierarchy and bold differentiation, improving visibility, recall, and clearer wellness communication in real retail environments.
Inspiración: The inspiration emerged from the natural vitality of herbal ingredients and the desire to make wellness visually expressive. Research into consumer behavior in retail environments highlighted the need for strong color coding and immediate benefit communication. Botanical forms were simplified into bold, modern compositions to enhance recognition. The design merges playful energy with structured hierarchy, ensuring clarity, emotional warmth, and strong shelf presence.
Duración del Proyecto: The project started in August 2025 in Jaipur and finished in October 2025 in Jaipur
Flujo de Operación: Twiggle Tea Packaging is designed for simple and intuitive interaction. The clear front layout helps users quickly identify the herbal variant through color and botanical illustration. Key benefits are visible at a glance, supporting fast decision making in retail environments. The carton opens from the top, allowing easy access to tea bags inside. Consistent visual coding across variants helps users recognize flavors during repeat purchase. The structured layout improves readability, while the balanced design enhances shelf visibility and overall user experience.