Keymotif El Llavero by Vassilis Mylonadis

Keymotif El Llavero by Vassilis Mylonadis is a highly esteemed winner of the very prestigious 2017 A' Design Award de Hierro in Diseño de Mobiliario Competition Category.

HierroMobiliario· 2017

Keymotif El Llavero

by Vassilis Mylonadis

Client: Mydesign Mylonadis

A' Design Award de Hierro Winner in Mobiliario Category

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Colors

The Design

About Keymotif El Llavero

Es bastante intrigante poder ver aspectos de la historia y el folclore de un país desde una perspectiva diferente. Eso llevó a la creación de Keymotif, un juego de llaveros inspirado en el motivo que se encuentra en los textiles producidos por un telar tradicional en el norte de Grecia. La historia sigue viva a través de un poseedor de llaves y da un nuevo giro.

The Recognition

About the A' Design Award de Hierro

Keymotif El Llavero ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Keymotif El Llavero sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Keymotif El Llavero es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea that one's absence from home or office could be transformed into a colour footprint by removing a key holder from it's base was very intriguing to me.
Dimensions & Packaging: Keymotif base including 2 key holders 110 mm x 110 mm x 30 mm, Package(Stamped cardboard with rubber band) 120 mm x 140 mm x 33 mm
Tags: product design, key holder, decorative items, souvenir
Production Technology: Keymotif is made out of laser cut okoume wood and white plexiglass. Because of the different nature of the materials, there was a lot of fine tuning that took place in order to reach the desired result.
Design Challenge: The transition from the folklore past to the present situation made me to lean first to wood as a natural material which would be complemented with Plexiglas. Keeping in mind the factor of sturdiness and after several tests with different types of wood, okoume plywood seemed to be the finest solution. On the other hand Plexiglas due its technical abilities of bending seemed quite appropriate. That combined together, led us to the design of a well-balanced product with a profound reference to Greece's recent past.
Research: I was always intrigued by the technical skills of the users of the traditional looms in Greece and the fine and rich results they were able to deliver through a vast number of motifs created on textiles. My idea was to brake down these motifs into simplified forms that they would be able to live through objects of our everyday life.
Inspiration: In search for a new generation of souvenirs that would bring up hidden aspects of our history, I came up with Keymotif. It is a key holder which is inspired by the motif found on textiles produced by a traditional loom. The motif from a textile, is transformed into a 3D object, which is brought into our everyday lives through a key holder.
Project Duration: The project started in October 2016 in Athens and finished in December 2016 in Athens, and was exhibited in It's all, oh so souvenir to me, Parousies 2017, Athens Greece
Operation Flow: There is a set of 2 key holders and a wall mount unit. With the removal of the key holder from its base, a coloured footprint is created.