Hierro Gráfico · 2017
Fattoria il Gambero - Winery La Identidad Visual
- A' Design Award de Hierro 2017 in Gráfico
- CLIENT: Ferrariodesign
- Estimated Number of Design Views: 13,202
- Verification code A3D327BD82 · Verify this award
Colors
About Fattoria il Gambero - Winery La Identidad Visual
Fattoria il Gambero se presentó en el mercado con un enfoque dinámico y contemporáneo, para realzar su propia historia, que se remonta a 1880. De ahí la marca registrada de la “G” estilizada; transmite la sensación de un sacacorchos descorchando una botella y se asemeja al camino que conduce a la empresa. La fuente sans serif añade sustancia a este símbolo algo abstracto y vincula inexorablemente su pasado antiguo con el presente. Los colores dan a toda la imagen un toque innovador, mientras que ciertas características del pasado se conservan, por ejemplo, en el papel gofrado del Folleto.
About the A' Design Award de Hierro
Fattoria il Gambero - Winery La Identidad Visual ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Fattoria il Gambero - Winery La Identidad Visual sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Fattoria il Gambero - Winery La Identidad Visual es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.
Press Kit
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Image Credits
- Fotoforma
