All Mies Packaging Embalaje para relojes de pulsera by Walmir Luz

All Mies Packaging Embalaje para relojes de pulsera by Walmir Luz is a highly esteemed winner of the very prestigious 2019 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2019

All Mies Packaging Embalaje para relojes de pulsera

by Walmir Luz

Client: All Mies

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner
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The Design

About All Mies Packaging Embalaje para relojes de pulsera

All Mies es un diseño de embalaje para relojes de pulsera. La caja se construye a partir de una serie de capas de cartulina con un troquelado en el centro con la forma del reloj, donde este se aloja. Una banda elástica fina se apoya en unas pequeñas muescas y mantiene unidas las capas. Una cubierta exterior envuelve el núcleo y lleva grabada la identidad de la marca. La cubierta puede deslizarse hacia fuera o abrirse desde una lengüeta posterior. Al retirar la banda elástica, las capas se separan y dejan al descubierto el reloj. La forma estratificada se inspira en las maquetas topográficas empleadas en el modelismo.

The Recognition

About the A' Design Award de Bronce

All Mies Packaging Embalaje para relojes de pulsera ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que All Mies Packaging Embalaje para relojes de pulsera sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. All Mies Packaging Embalaje para relojes de pulsera satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
Dimensions & Packaging: Width 2-3/4" x Depth 5/8" x Height 11"
Tags: watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.
Production Technology: The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
Design Challenge: As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration: The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
Project Duration: October 2018 to January 2019. Los Angeles/CA, USA
Operation Flow: When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
Team Members: Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits: Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC