Sheikh El Burger La Marca Del Logotipo by Moataz Mohamed

Sheikh El Burger La Marca Del Logotipo by Moataz Mohamed is a highly esteemed winner of the very prestigious 2019 A' Design Award de Bronce in Diseño de Publicidad Competition Category.

BroncePublicidad· 2019

Sheikh El Burger La Marca Del Logotipo

by Moataz Mohamed

Client: Moataz Mohamed

A' Design Award de Bronce Winner in Publicidad Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sheikh El Burger La Marca Del Logotipo

En la cultura árabe, la palabra "Sheikh" describe el rango más alto que uno puede alcanzar por su gratitud, justicia, humildad y liderazgo positivo. Así es como posicionamos nuestra marca: jerga con la que nuestro target podría relacionarse y decir literalmente en su comunicación diaria. Argot que se traduce en calidad, herencia y liderazgo en el mercado.

The Recognition

About the A' Design Award de Bronce

Sheikh El Burger La Marca Del Logotipo ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Sheikh El Burger La Marca Del Logotipo sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Sheikh El Burger La Marca Del Logotipo satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What makes this logo different is the simplicity of the design, theme and the mustache element added the bold reflection of the burger sandwich, also the bold Arabic typo added a beautiful mix to each other.
Dimensions & Packaging: - Burger box recommended Weight of paper 350 gm. (Craft paper)
- Fries box recommended Weight of paper 350 gm. (Craft paper)
- Food wrapping paper recommended Weight of paper 60 gm.
- Delivery paper bag recommended Weight of paper 160 gm.(Craft paper)
Tags: Branding, logo design, logo branding, burger
Production Technology: I was responsible for the art Part and to recommend the production materials only, All production dimensions and print was recommended by the production house.
Design Challenge: How to make a typo wording matches with the mustache theme to present a logo design reflects the culture side with modern and smart look and feel, and how this design will fit on all the product materials.
Research: In the Arabian culture, the word “Sheikh” is slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership.
This is how we positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership.
Inspiration: I got the inspiration from the Arabian culture and how it is very strong, so I took the mustache as a theme to the logo and linked it to the burger brand to reflect how the food will be well served and bold burger
Project Duration: The project started in May 2018 in Egypt and finished in June 2018 in Egypt, and was exhibited in Doha , April 2018.
Operation Flow: The operation and the flow was smooth because when the art part was done, I recommend to the client all the easy methods that can help him from the materials and simulations to imagine how his packaging will look like after printing.