Moutai Group's - Taiyuan ZHI Yuanyi Envase para Botella de Licor by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Diseño de Envases Competition Category.
PlataEnvases· 2020
Moutai Group's - Taiyuan ZHI Yuanyi Envase para Botella de Licor
by Li Zuo
Client: Wendao WD Creativity
A' Design Award de Plata Winner in Envases Category
Verified Award Winner
Verify Award Status for #86638The Design
About Moutai Group's - Taiyuan ZHI Yuanyi Envase para Botella de Licor
Taiyuan ZHI Yuanyi es un diseño de envase para botella de licor creado para el Grupo Moutai. El diseño se aparta del estilo consolidado de Moutai y conserva únicamente la silueta característica de la botella, que se amplía y se hace más alta. El agua es el tema central, ya que el licor se describe como un agua portadora de emociones. La superficie muestra un patrón de agua marina y acantilados tomado de las antiguas túnicas oficiales, junto con motivos tradicionales de buen augurio. Las olas, las rocas erguidas y las nubes evocan la felicidad y la longevidad. La decoración se hornea sobre la botella de vidrio.
The Recognition
About the A' Design Award de Plata
Moutai Group's - Taiyuan ZHI Yuanyi Envase para Botella de Licor ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Moutai Group's - Taiyuan ZHI Yuanyi Envase para Botella de Licor sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Moutai Group's - Taiyuan ZHI Yuanyi Envase para Botella de Licor es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
- Tags
- Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Baked Flowers in Glass Bottles
- Design Challenge
- Breakthrough the consistent style design of Maotai
- Research
- Breakthrough the consistent style design of Maotai
- Inspiration
- the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
- Project Duration
- The project started in Maotai in April 2017 and completed in Maotai in August 2017.
- Team Members
- Creative Design：lizuo
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